Email Automation and Analytics Specialist

We are seeking a detail-oriented and results-driven professional to manage our email marketing campaigns and Google Tag Manager (GTM) implementations. This unique hybrid role bridges digital marketing and analytics, ensuring effective audience engagement through email campaigns while delivering accurate tracking and insights across our digital platforms.

Key Responsibilities

Email Campaign Management

Develop, execute, and optimize

• email marketing campaigns
• to drive engagement, lead generation, and customer retention.

Create and manage

Segment email lists and personalize campaigns based on audience behavior and demographics.

Conduct

Monitor deliverability, ensure compliance with

Google Tag Manager (GTM) & Analytics

Configure, implement, and manage Google Tag Manager tags, triggers, and variables.

Collaborate with marketing, product, and web development teams to set up accurate tracking of conversions, events, and user interactions.

Ensure seamless integration of GTM with

Troubleshoot and debug tracking issues across platforms.

Generate data-driven insights and reports to support campaign optimization and business decisions.

Requirements

Experience with CRM platforms (Salesforce, Zoho, HubSpot CRM).

Familiarity with paid media tracking (Google Ads, Facebook Pixel, LinkedIn Ads).

Knowledge of data privacy regulations (GDPR, CCPA).

Google Analytics or Google Tag Manager certification is an added advantage

Benefits