Social Media Marketing Manager

We are looking for an expert Social Media Marketing Manager (Female Only) with hands-on experience in running cost-effective AdWords / Facebook ads and digital marketing campaigns. The candidate will be responsible for managing, planning, and executing PPC and social media campaigns for the company. Job Specification

Requirements : Good knowledge of Google Ads and Facebook Ads. Plan, manage, and optimize successful PPC marketing campaigns. Create, categorize, and refine keyword lists to drive qualified visitors to client sites. Implement effective bidding strategies and manage keywords effectively. Monitor, revise, and optimize ad texts regularly. Improve ROI for PPC campaigns through proactive bid and position adjustments. Enhance traffic quality via keyword research, negative keywords, and exclusion of poor-quality keywords. Increase CTR through A / B testing. Have first-hand knowledge of Google Analytics. Optimize conversion rates and navigation paths through testing different landing pages. Run A / B split and multivariate PPC tests, assess outcomes, and improve campaigns. Location : Information Technology and Services - Lahore, Pakistan

#J-18808-Ljbffr