Senior Digital Marketing Manager

Location :

On-site - Valencia Town, Lahore Job Timing :

7 : 00 pm – 4 : 00 am (PST) Employment Type :

Full-Time

About TechSea TechSea is a rapidly growing

SaaS based IT

and

Career Services company

based in the

United States , with operations in both Pakistan and the U.S. We serve both

B2C

and

B2B

clients, have a diverse client base in the U.S. Our commitment is to push the boundaries of technology while delivering exceptional services to our customers. We invite you to join us as we continue to grow and innovate.

Position Overview We’re looking for a

Digital Marketing Lead

with

5+ years of B2C digital marketing experience

to own and execute our

digital marketing strategy.

This role is ideal for a

creative and data-driven marketer

with a passion for

consumer SaaS products

who thrives in a fast-paced,

startup environment.

You’ll lead campaigns across

Meta, Google, TikTok , and

other platforms , manage

UGC partnerships , and collaborate with internal teams to drive

customer acquisition and engagement.

If you have a

keen eye for design, copy, and video content

and love

testing new ideas to optimize performance , we want to hear from you!

Key Responsibilities Campaign Management

Lead, manage, execute, and optimize

paid media campaigns

across

Meta (Facebook / Instagram), Google, TikTok , and other emerging platforms.

Manage budgets to ensure

maximum ROI

and

scalable growth.

Stay ahead of

digital marketing trends

to keep our campaigns innovative and impactful.

Creative Direction

Oversee the creation of

high-quality marketing assets

across video, copy, and design.

Collaborate with

internal and external teams

to ensure brand consistency across all digital channels.

Write

compelling, conversion-focused copy

for landing pages, ads, and emails.

UGC Partnerships

Identify and manage

content creators and influencers

to build a steady pipeline of

user-generated content (UGC) .

Launch

creative content initiatives

that drive engagement and improve conversion rates.

Webinars & Events

Plan, promote, and execute

webinars

to

educate

and

engage prospective users.

Use

data-driven insights

to continuously improve the

effectiveness

of events.

Analytics & Optimization

Monitor key performance metrics

(CTR, CPA, CVR) and provide

actionable insights

to optimize future campaigns.

Conduct

A / B testing

on landing pages, ads, and emails to drive performance improvements.

Project Management & Collaboration

Use

ClickUp (or similar tools)

to manage campaigns and ensure projects are delivered on time.

Work closely with

product, sales, and operations teams

to align marketing strategies with overall business goals.

Required Skills & Tools To succeed in this role, you’ll need a

blend of creativity and technical know-how , as well as proficiency in the following tools and platforms :

HubSpot : CRM and marketing automation

Canva and Adobe Suite : Design and asset creation

Zoom Webinars : For hosting live events

Google Analytics : Campaign performance tracking

SEO : Strategies to improve organic search visibility

Figma : Collaborative design tool

Descript : Video and audio editing

Hootsuite : Social media scheduling and analytics

Facebook Ads Manager : Paid social media campaign management

Go High Level : Lead management and marketing automation

ClickUp : Task and project management

ChatGPT (or similar AI tools) : For content creation and optimization

Experience & Qualifications We’re looking for someone who has :

5 or 5+ years

in

B2C digital marketing , with a focus on

paid media and campaign optimization.

Proven experience in

marketing consumer SaaS products , particularly

subscription services.

Bachelor’s degree in Marketing, or a related field, or equivalent experience.

Strong

project management skills

with the ability to balance

creative ideas

with

data-driven decision-making.

Excellent

written and verbal communication skills

to engage both

US and international audiences.

self-starter

who is comfortable working independently in a

remote environment.

Experience with

webinar strategy and execution

to drive

customer acquisition and engagement.

Preferred Qualifications

Familiarity with affiliate marketing and partnership strategies.

Experience with

A / B testing tools

and

conversion rate optimization (CRO).

Knowledge of

emerging digital marketing platforms

to explore new growth opportunities.

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