Digital Manager Marketing - SaaS

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About The Role We're seeking a highly skilled and data-driven Manager Digital Marketing (SaaS) to lead our demand generation and digital marketing efforts. Reporting directly to the Director of Marketing , you will be responsible for driving pipeline growth, executing high-impact campaigns, and optimizing marketing performance across all digital channels. You'll lead a talented cross-functional marketing team including content, design, paid media, SEO, video, and development to deliver measurable results and accelerate revenue growth. This is not a maintenance role; it's an opportunity to build and scale a revenue-generating digital marketing engine for a high-growth SaaS environment.

Responsibilities

• Campaign & Pipeline Growth : Develop and execute integrated digital marketing strategies (ABM, inbound, paid) targeting logistics, transport tech, and SaaS sectors.
• Build campaign frameworks aligning persona pain points, outcomes, features, and CTAs.
• Optimize channel mix across LinkedIn, Google Ads, SEO, email automation, and webinars to maximize ROI.
• Team Leadership & Management : Lead a team of 9 marketing professionals (writers, designers, SEO, paid media, dev, and video).
• Set campaign priorities, assign ownership, and ensure timely, high-quality execution.
• Mentor and guide the team to balance creativity with data-driven decision-making.
• Sales Enablement & Alignment : Partner closely with the Sales team to provide battlecards, case studies, and objection-handling materials.
• Ensure continuous feedback from sales is incorporated into campaign targeting and messaging.
• Track SQL quality and conversion rates to enhance lead nurturing and close cycles.
• Marketing Operations & Analytics : Own HubSpot / ActiveCampaign automation workflows, lead segmentation, and nurture sequences.
• Monitor KPIs (CPL, ROAS, CTR, MQL / SQL volume) weekly with clear Fix / Scale / Kill performance actions.
• Present regular performance reports and recommend budget or strategy adjustments.
• Brand & Content Strategy : Oversee creation of thought leadership assets, blogs, whitepapers, webinars, case studies, and testimonials.
• Ensure consistent brand messaging across all digital platforms and sales materials.
• Develop late-stage proof content such as ROI calculators, case studies, and client testimonials.
• Continuous Improvement : Identify operational gaps and implement process improvements for efficiency and scalability.
• Set clear expectations with team members, hold them accountable to KPIs, and foster continuous learning.
• Stay updated with SaaS marketing trends, tools, and emerging technologies.

Requirements

Location : DHA Phase 6, Lahore

Job Type : Full-time Remote

Working Hours : 9 : 00 PM - 6 : 00 AM (US Hours)

About Us

TEKHQS is a global technology solutions provider headquartered in Lake Forest, California , with an offshore team of 300+ experts based in Pakistan .

We specialize in Web 2.0 (Web & Mobile App Development) , Web 3.0 (Blockchain & Crypto Platforms) , AI / ML Solutions , and ERP services as a certified partner of SAP S / 4HANA, Oracle NetSuite, and Microsoft Dynamics 365 Business Central .

Our expertise spans implementation, customization, integration, support, IT staff augmentation, and certified ERP consultancy .

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