Social Media Manager

We are seeking a dynamic and strategic Social Media Manager to lead our brand’s online presence with creativity, data-driven insights, and a passion for sports.

This role requires hands‑on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience.

The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities

• Strategic Leadership & Growth : Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
• Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies.
• Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform‑specific approaches.
• Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand’s vision.
• Content & Community Management : Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
• Oversee real‑time engagement and community interaction, fostering a strong and loyal digital audience.
• Implement an always‑on approach for daily social media activity, ensuring timely responses and trend participation.
• Ensure high‑quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.
• Influencer & Partnership Management : Identify, onboard, and manage influencer relationships to amplify brand visibility.
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
• Oversee influencer‑led campaigns, ensuring measurable impact and ROI tracking.
• Performance & Data Analytics : Utilize social media analytics tools to track key metrics and optimize content strategies.
• Generate performance reports to evaluate campaign success and audience engagement.
• Apply data‑driven insights to adjust posting schedules, content formats, and engagement techniques.
• Cross‑Functional Collaboration : Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
• Align with email marketing teams to integrate social strategies into broader digital campaigns.
• Coordinate with website teams to maintain banners, tickers, and digital brand consistency.

Benefits