Employer Branding & Design Executive

Position Overview We are seeking a creative and detail-oriented Employee Branding Executive to enhance our employer brand and strengthen our employee value proposition. This role requires a unique blend of marketing expertise to develop compelling brand messaging and visual content that resonates with current and prospective employees.

Key Responsibilities

Employer Branding Strategy :

Develop and implement a comprehensive employer branding strategy that aligns with the company’s vision, mission, and values.

Content Creation :

Create engaging content for various platforms, including social media, company websites, and recruitment materials, highlighting the company culture and employee experiences.

Design Development :

Utilize design skills to produce visually appealing graphics, presentations, and videos that promote the employer brand across multiple channels.

Internal Communication :

Collaborate with HR and internal teams to design and implement effective internal communication strategies that foster a strong sense of belonging and engagement among employees.

Market Research :

Conduct market research to understand industry trends and competitor positioning, using insights to inform branding strategies.

Employee Advocacy :

Develop and manage employee advocacy programs that encourage employees to share their positive experiences and promote the company as a great place to work.

Collaboration :

Work closely with recruitment, marketing, and communications teams to ensure a consistent brand message across all platforms.

Qualifications

Bachelor’s degree in Marketing, Human Resources, Design, or a related field.

Atleast 2+ years of experience in employer branding, marketing, or a related field, with a strong portfolio showcasing design work.

Proficiency in design software (e.g., Adobe Creative Suite, Figma, Canva) and video editing tools would be a plus.

Excellent written and verbal communication skills, with a knack for storytelling.

Strong analytical skills and experience in using metrics to drive decision-making.

Ability to work collaboratively across teams and manage multiple projects simultaneously.

Passion for fostering a positive work culture and enhancing employee experiences.

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