SEO Manager

Overview We are looking for a strategic, technically sound, and hands-on SEO Manager to lead both the on-page and off-page SEO functions. This role will own end-to-end SEO strategy with a core focus on Topical Authority, Semantic SEO, natural link acquisition, and E-E-A-T optimization. You will work cross-functionally with content, development, and outreach teams to build long-term organic growth across multiple domains and verticals.

Responsibilities

Leadership & Team Management : Manage, mentor, and grow both the on-page and off-page SEO teams; drive synergy between content, technical SEO, and outreach efforts; ensure each team delivers against KPIs, timelines, and quality benchmarks.

On-Page SEO Strategy : Design and implement data-driven SEO strategies centered on Topical Authority, Topical Map Creation, Semantic SEO and entity-based optimization; optimize internal linking, content clustering, schema integration, crawlability, and site architecture.

E-E-A-T Optimization : Integrate Experience, Expertise, Authoritativeness, and Trustworthiness into content strategies; guide the team on author bios, credible data, and expert-driven content; evaluate site trust signals and suggest improvements (e.g., transparency pages, editorial standards, citations).

Off-Page SEO & Link Building : Lead the link-building strategy with natural, editorial, and niche-relevant backlinks; avoid spammy sources and unnatural anchor patterns; define clear link requirements for the outreach team; evaluate link quality using tools and conduct regular backlink audits.

Performance Monitoring & Reporting : Track rankings, traffic, and user engagement metrics using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog; report SEO KPIs monthly with deep insights and clear next steps; evaluate performance by page, topic cluster, funnel stage, and backlink source.

Cross-Functional Collaboration : Coordinate with content writers, developers, designers, and marketing stakeholders; ensure SEO best practices are implemented across web builds, content updates, and digital campaigns; contribute to product and UX discussions from an SEO perspective.

Requirements

5+ years of SEO experience with at least 2 years in a managerial role.

Hands-on experience managing both on-page and off-page SEO teams.

Deep understanding of : semantic SEO and topical authority models; E-E-A-T frameworks and Google Quality Rater Guidelines; white-hat backlink acquisition and link quality evaluation.

Proficiency with SEO tools : Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, Google Search Console, GA4, etc.

Strong communication, leadership, and analytical thinking.

Preferred Qualifications

Bachelor's degree in marketing, computer science, communications, or a related field (Master’s is a plus).

Certifications in Google Analytics, SEO tools, or advanced SEO courses (e.g., Semantic SEO, Yoast, HubSpot).

Familiarity with NLP, structured data, topical coverage analysis, and content scoring tools.

Experience with international SEO, B2B / SaaS SEO, or large-scale content operations.

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights. Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users.

Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : IT Services and IT Consulting

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