PPC Google Adwords Specialist

PPC Google Adwords Specialist

Confidential, Pakistan

We are looking for an experienced PPC specialist who has had success with paid search campaigns using Google AdWords and other PPC platforms. This role will plan and manage paid search campaigns for clients across different industries, analyze performance data, and optimize campaigns. The ideal candidate will be someone who knows how to take initiative and find ways to maximise desired results from PPC campaigns.

Key Responsibilities :

Creating, developing & implementing effective paid search strategies

Executing & optimizing many PPC campaigns simultaneously

Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing

Targeting selected audiences through researching keywords

Managing campaign budgets & adjusting bids to optimize the ROI

Tracking daily, weekly & monthly KPI`s to identifying opportunities for improvement

Reporting KPI`s to management on a regular basis through various dashboards

Producing engaging, clear & concise copy for campaigns

Ensuring that campaigns are aligned across multiple channels

Building and strengthening key relationships across PPC ad platforms and various vendors

Staying current with PPC & SEM trend and techniques

Job Specification

Minimum of 3 years` experience as a PPC Manager using Google AdWords

Strong analytical skills and dashboard creation

Understanding of digital marketing concepts and SEO

Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing

Working knowledge of Google Analytics or similar analytical tools

Excellent communication, both verbal and written in English

BSc / BA in Marketing, Digital Media or a related field

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