Growth and Marketing Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences. Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies. Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness. Lead insight-driven tests / experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement. Act as the local market pulse : Ensure comprehension of and insight into local trends, communities, and pertinent news. Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends. Requirements

Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech / internet / Ecommerce sectors with a focus on B2C. Comfortable operating in a dynamic, fast-moving environment often with uncertainty. Strong understanding of the Pakistan market. Effective communicator, able to represent Binance to external stakeholders. User-focused, data-driven approach to decision making. Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners. Functional Understanding of social media and paid channels data analytics. Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision. Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration. A keen interest in the crypto / blockchain / technology space is essential.

Why Binance

Shape the future with the world’s leading blockchain ecosystem Collaborate with world-class talent in a user-centric global organization with a flat structure Tackle unique, fast-paced projects with autonomy in an innovative environment Thrive in a results-driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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