Job Description :
LuxeAura is a premium leatherwear brand focused on the U.S. market. We specialize in high-quality leather jackets. We’re building a brand that dominates organic search and converts cold traffic into loyal customers.
We’re now hiring an experienced SEO Manager who understands not just ranking, but ranking to convert.
What You’ll Be Doing :
- Develop and execute an SEO strategy focused on bottom-of-funnel (BOFU) keywords
- Perform ongoing keyword research (using tools like Ahrefs, GSC, SEMrush)
- Optimize Shopify product pages, collections, blogs, and internal links
- Create content briefs and review drafts to ensure SEO alignment
- Build and manage backlinks (guest posts, outreach, directories, etc.)
- Monitor rankings, traffic, impressions, and fix technical issues (GSC, GA4, sitemaps)
You’ll Succeed If You Have :
Proven SEO experience (preferably for Shopify / eCommerce brands)Strong understanding of BOFU, MOFU, TOFU funnel strategiesKnowledge of schema markup, canonical issues, redirects, and crawlabilityAbility to work with content writers, developers, and designersSharp eye for U.S. search intent and what converts in the American marketClear reporting mindset know how to show results (rankings, conversions, CTRs)Nice to Have :
Experience with U.S.-based DTC brands or fashion / eCommerce SEOFamiliarity with Surfer SEO, Ahrefs, Semrush, Screaming Frog, or other technical toolsUnderstanding of paid / organic synergy (PPC support for SEO strategy)What to Send Us :
Your updated resumeA short message outlining SEO results you’ve delivered (for Shopify, preferably)2–3 keywords you’ve ranked and how you did itBonus : Any content samples or backlink campaigns you’ve executedJob Specification : Core SEO Skills :
Strong knowledge of on-page SEO (title tags, meta descriptions, keyword placement, content structure)Solid grasp of technical SEO (site speed, crawlability, sitemaps, indexing, canonical tags, structured data)Experience with off-page SEO (backlink building, outreach, anchor text strategy)Deep understanding of BOFU keyword strategy (buyer intent keywords, product page SEO, collection optimization)Tools Proficiency :
Google Search Console (GSC)Google Analytics 4 (GA4)Ahrefs or SEMrush (for keyword + backlink audits)Screaming Frog or Sitebulb (technical audits)Surfer SEO, Clearscope, or similar (for content optimization)Shopify SEO (understanding of how SEO works within the Shopify CMS)eCommerce-Specific Skills :
Experience optimizing Shopify product pages, collection pages, and blog contentKnowledge of U.S. buyer search behavior and seasonality (especially fashion / apparel)Ability to align SEO with conversion goals, not just trafficKeyword mapping for product vs blog vs collection intentAnalytical & Strategy :
Ability to audit a site and prioritize SEO tasks based on impactCan plan monthly content and backlink strategiesUnderstands how to measure SEO results (rankings, CTR, traffic, conversions)Communication & Teamwork :
Can work with developers, and designersAble to create clear SEO briefs for content writersKnows how to document SEO strategy and results clearlyJob Rewards and Benefits : Communication,Incentive Bonus,Leaves #J-18808-Ljbffr