Senior SEO / SEM Manager

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

PRIMARY RESPONSIBILITIES

• Review and analyze client sites for areas that need to be improved, deleted, or revised.
• Prepare detailed strategy reports.
• Identify the least expensive but most powerful and profitable keywords for client sites.
• Improve a company's organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain the most search engine traffic.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present SEO performance reports.
• Adjust PPC campaigns as needed.
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Create advanced SEO strategies.
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Job Specification

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