Meta Ads Specialist - (Service & E-Commerce Focus)

Meta Ads Specialist - (Service & E-Commerce Focus) Job Title : Meta Ads Specialist – (Service & E-Commerce Focus)

Nature : Onsite Location : Karachi - Shahre Faisal Job Type : Full-Time Experience Required : Minimum 3 Years Shift : Evening (06 : 30 PM - 02 : 30 AM) – For Females Only

About the Role :

We are seeking a highly skilled

Meta Ads Specialist

with proven experience in managing paid advertising campaigns for

both service-based and e-commerce businesses . The ideal candidate will be adept at strategizing, executing, and optimizing Meta (Facebook and Instagram) ads to drive lead generation, sales, and brand awareness across various funnel stages. You’ll work cross-functionally with creative, content, and analytics teams to deliver strong, measurable results.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across Google, Meta (Facebook / Instagram), LinkedIn, TikTok, and other ad networks

Develop separate funnel strategies tailored to both service offerings and e-commerce products

Manage and optimize ad spend to meet KPIs (CPL, ROAS, CPA, etc.) across various audience segments and campaign objectives

Implement and manage tracking tools including Meta Pixel, Conversions API, and custom events for both service-based and e-commerce goals

Create and test ad creatives and copy aligned with different customer journeys (lead generation for services vs. direct conversion for products)

Conduct A / B and multivariate tests to optimize creatives, targeting, placements, and bidding strategies

Analyze campaign data using Meta Ads Manager, Google Analytics, and third-party tools to generate insights and performance reports

Collaborate with internal teams (design, content, CRO, dev) to improve landing pages and user flow

Stay updated with Meta platform updates, privacy changes

Requirements

Bachelor’s degree in Marketing, Business, or a related field

Minimum 3 years of hands-on experience in managing Meta Ads for both service-based and e-commerce businesses

Demonstrated ability to scale campaigns and optimize performance at various stages of the customer funnel

Strong understanding of full-funnel marketing strategies, lead gen forms, remarketing, and dynamic product ads (DPA)

Proficiency in Meta Ads Manager, Facebook Business Manager, Google Analytics, and other tracking tools

Experience in setting up Meta Pixel and Conversions API for accurate event tracking

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent communication and copywriting skills

Preferred Skills

Prior experience working with software houses, SaaS products, or digital agencies

Strong understanding of B2B lead generation funnels

Experience managing high-budget ad campaigns in competitive markets

Knowledge of programmatic advertising and advanced audience segmentation

Certification in Meta Ads, Google Ads, HubSpot or GHL is a strong plus

What We Offer

Market competitive compensation package

A fun, entrepreneurial start-up environment

Mentoring and coaching in an environment that provides support to help you succeed

Paid leaves

Health Insurance

Employee perks

A diverse and international team

An entrepreneurial environment with room for growth

Ongoing professional training and mentorship

Career growth opportunities in a global, innovative company

A collaborative and results-driven team culture

NOTE : Salary commensurate with experience.

How to Apply Apply directly through Job Post or send your resume and a short cover letter to with the subject :

Meta Ads Specialist.

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