Marketing Head - HealthTech (Onsite, Lahore, PKR Salary)

Requirements

7 to 10 years of experience in Traditional and Digital Marketing

MBA in Marketing from a reputable educational institute

Work experience as a Marketing Manager, preferably within the software industry

Proven experience in running successful marketing campaigns

Solid knowledge of web analytics and Google AdWords

Strong leadership skills with the ability to set and prioritize goals

Experience or knowledge in the US IT industry and IT healthcare domain will be preferred

Responsibilities

Build strategies for the company and its sister company to strengthen their market leadership position

Develop key initiatives to deliver on strategy and drive change in recruitment processes using a segmented approach for potential clients

Analyze consumer behavior, identify market opportunities, and design effective branding strategies

Coordinate sales and marketing efforts and actively participate in company planning

Drive brand awareness, enhance profitability, and achieve marketing objectives

Develop a framework to enable marketers to build effective channel selection strategies

Develop, execute, and support campaigns that use creative marketing and PR to improve the companys global profile

Support and manage brand, communications, and digital strategies

Manage resources (financial and others) to ensure the highest ROI

Monitor, analyze, and anticipate competitor behavior and market positioning

Lead and align multi-stakeholder relationships; manage webinars and corporate events

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