Head Of Digital Marketing

Head Of Digital Marketing Private Limited Company, Pakistan

A leading motorcycle gear manufacturer is looking for an innovative mind to lead its digital marketing division based at Sialkot. Interested candidates are encouraged to share their CVs. Responsibilities : Develop strategies to promote our product and generate prospective traffic to enhance our online sales. Generate and implement effective marketing campaigns. Explore a variety of acquisition channels such as : Pay Per Click Campaigns Social Media Interventions Lead generation campaigns SEM / SEO YouTube Email Social media and display advertising campaigns Develop engaging content for our website and blogs. Develop and manage the marketing budget. Measure and report performance of marketing campaigns. Track conversion rates and improve website traffic. Job Specification

Requirements : BBA / MBA / MS in marketing degree or BSCS. Advanced qualification in Social Media Management related disciplines will be an added advantage. 3-5 years of experience in social media marketing. Potential and attitude to learn new developments. Proven experience in identifying target audiences and creatively devising and leading marketing campaigns that engage, educate, and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics and others). Experience in setting up and optimizing Google Adwords campaigns. Numerically literate and comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

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