Marketing Strategist

About the Role We’re looking for a dynamic Marketing Strategist who can own our marketing presence end-to-end—planning strategy, creating content, and managing social media channels to drive brand awareness, engagement, and lead generation. The ideal candidate is a combination of strategist and hands‑on creator.

Key Responsibilities

Develop and execute integrated B2B marketing strategies aligned with business goals.

Conduct market and competitor research to identify trends and opportunities.

Plan campaigns that support lead generation, product launches, and thought leadership.

Manage and grow all social media channels.

Create monthly content calendars, schedule posts, and monitor engagement.

Produce engaging content : posts, infographics, short videos / reels, case studies, blogs, and email newsletters.

Ensure all content aligns with brand voice and resonates with professional audiences.

Coordinate with designers or freelancers when specialized graphics or video edits are required.

Qualifications

Bachelor’s degree in marketing, Communications, Business Administration, or a related field.

2–4 years of hands‑on experience in marketing, social media management, and content creation.

Strong grasp of LinkedIn marketing and other professional platforms.

Proficiency in design and editing tools like Canva, Adobe Creative Suite.

Excellent writing skills and understanding of B2B audience tone.

Strategic thinking combined with a creator’s mindset.

Strong project management and multitasking ability.

Analytical mindset to interpret data and optimize campaigns.

Creative storytelling and visual sense for professional audiences.

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