Country Manager DACH (iGaming & Trading)

Country Manager DACH (iGaming & Trading) Growth Leads

is a performance-driven lead generation company working in competitive industries like iGaming, Finance, Health, and Communications. We build websites packed with useful content to help users make better choices before signing up or buying.

What you’ll do

Own and grow our websites for Germany, Austria, and Switzerland

Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations

Localize content and UX to meet user expectations and compliance requirements

Work with a team of writers, editors, and designers – and expand the team as needed

Track and optimize key metrics : traffic, rankings, conversions, revenue

Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date)

Run competitor research and find new opportunities for growth

Own the P&L for your market and report performance regularly

Test new ideas : campaigns, features, acquisition channels – see what works

Support and scale trading‑related content and campaigns for the German market, ensuring compliance with local financial regulations

Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

What we’re looking for

Native‑level German speaker with fluency in English

At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation

Proven track record in iGaming, sports betting, finance, or trading

Strong knowledge of user behavior and market trends in the DACH region

Experience in multi‑channel acquisition including SEO, paid media, and social

Familiar with local gambling and financial regulations, including compliance for trading content

Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social

Confident in developing and executing strategies for trading‑focused audiences in Germany

Comfortable managing cross‑functional teams and multiple websites

Entrepreneurial mindset with the ability to own and grow digital assets

Proficient in WordPress; basic HTML knowledge is a plus

Analytical and proactive in identifying opportunities and solving problems

Clear communicator who collaborates well with others

Seniority level

Director

Employment type

Contract

Job function

Marketing, Business Development, and Advertising

Industries

Advertising Services, Gambling Facilities and Casinos, Marketing Services

Cologne, North Rhine-Westphalia, Germany

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