Marketing Manager - Based in Islamabad, Pakistan

Marketing Manager - Based in Islamabad, Pakistan

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Job Description : Marketing Manager About UAPP Pvt. Ltd. UAPP Pvt. Ltd. is a leading education consultancy firm dedicated to helping students achieve their dreams of studying abroad in USA, UK, Canada, Ireland and Australia. We provide expert guidance, application support, and career counselling to students aspiring for international education opportunities. As we continue to grow, we are looking for a dynamic and results-driven

Marketing Manager

to lead our marketing initiatives, build brand awareness, and drive student engagement. Role Overview As a

Marketing Manager , you will develop and execute strategic marketing campaigns to attract prospective students and promote UAPP’s educational services. Your role will involve

digital marketing, branding, partnerships, and lead generation

to ensure maximum outreach and conversions. Key Responsibilities Develop and implement a

comprehensive marketing strategy

to enhance brand visibility and student outreach. Conduct

market research

to identify trends, student preferences, and competitive positioning. Oversee the execution of

multi-channel campaigns

(social media, email, events, and paid advertising). Manage

social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok)

to engage with students. Implement

SEO, PPC, and content marketing

strategies to drive organic and paid traffic. Create compelling

blog posts, newsletters, and video content

to educate and attract students. Optimize student inquiry forms and landing pages for

better conversion rates . Branding & Communications Maintain a consistent

brand image

across all marketing channels. Develop engaging

student testimonials, case studies, and success stories . Collaborate with designers and content creators to develop marketing materials. Establish partnerships with

schools, universities, and influencers

to boost student recruitment. Plan and execute

student fairs, webinars, and open house events . Coordinate with

international universities

to promote UAPP’s consultancy services. Performance Tracking & Reporting Monitor campaign performance using

Google Analytics, Meta Ads Manager, and CRM tools . Analyze key metrics (ROI, conversion rates, engagement) and adjust strategies accordingly. Prepare monthly reports and recommendations for management. Required Skills & Qualifications Education :

Bachelor’s or Master’s degree in

Marketing, Business Administration, or a related field . Experience :

3-5 years of experience in

marketing, digital marketing, or student recruitment . Strong knowledge of

social media marketing, SEO, Google Ads, and email marketing . Experience with

content creation, copywriting, and video marketing . Familiarity with

education consultancy, student recruitment trends, and international admissions . Proficiency in

Google Analytics, Meta Ads, and CRM platforms . Strong

communication, negotiation, and leadership

skills. Why Join Us? Growth Opportunities

– Be part of a fast-growing company with career advancement potential. Impactful Work

– Help students achieve their dreams of international education. Creative Environment

– Work on innovative marketing strategies and campaigns. Competitive Salary & Incentives

– Based on experience and performance.

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