SEO Specialist (Karachi)

Employer : IBG Consulting

Salary : Rs. 80k - 100k

Industry : Marketing & PR

Location : Karachi

Job Brief : SEO Specialist required with at least 5 years of experience in on page and off page optimization. Ability to do keyword research and knowledge of keyword intent and types. Strong in technical SEO and extensive knowledge of technologies. Optimizing copy and landing pages for search engine optimization. Able to handle off page activities like Brand Mentions, Commenting, Forums, Influencer Outreach, Guest Author, Broken Link Building, Social Networking, Social Bookmarking etc. A proven track record of ranking keywords in top SERPs. Working knowledge in the Middle East market is preferred but not required. Setting up goals in Analytics and event tracking using Google Tag manager with strong analytical skills. Working knowledge of the search console is mandatory. Proficient in the below tools SEM Rush

Ahrefs

Spyfu

Google tag manager

Google analytics

Search Console Duties and responsibilities

• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Requirement 1. Proven SEO experience

2. In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console)

3. Working knowledge of HTML, CSS, and JavaScript development and constraints

4. Extensive knowledge of past and current Google Algorithm update

5. Up-to-date with the latest trends and best practices in SEO

6. BS / MS degree in a quantitative, test-driven field

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