Role Summary
We are seeking a dynamic and data-driven Manager – Global Growth to lead international donor acquisition and drive digital fundraising performance across key global markets. This role will be instrumental in expanding TCF’s brand presence and optimizing digital campaigns to maximize ROI.
Strategy & Planning
- Develop and execute digital growth strategies across global markets (US, UK, Canada, Middle East, Europe, Australia, Pakistan).
- Identify and prioritize high‑potential donor segments and geographies.
- Create and manage digital media budgets for TCF and its country partners.
Campaign Execution
Lead media planning and buying across platforms including Meta, Google, and programmatic channels.Manage end-to-end digital campaigns from ideation to launch and optimization.Analytics & Reporting
Monitor campaign performance using GA4, attribution models, and platform analytics.Generate actionable insights to improve conversion rates and fundraising ROI.Stakeholder Management
Collaborate with internal teams and external partners to align on campaign goals and deliverables.Manage relationships with media agencies, platform reps, and tech vendors.Platform & Product Oversight
Oversee updates to fundraising products and donation platforms.Manage website content, user experience, and conversion funnel optimization.Growth & Innovation
Explore new digital channels and partnerships to expand TCF’s global reach.Stay updated on industry trends and emerging tools to enhance performance.#J-18808-Ljbffr