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Sales And Marketing Specialist

Fashion BeeIslamabad, Islamabad Capital Territory, Pakistan

30+ days ago

Job description

Degree level in Marketing, Business Administration, or related field

Role Specification

We are seeking a talented Sales and Marketing Specialist to join our team at Fashion Bee. The ideal candidate will be passionate about fashion, highly motivated, and possess a strong understanding of sales and marketing strategies in the fashion industry.

Responsibilities :

Create effective strategies to enhance brand awareness and boost sales revenue.
Implement marketing plans to reach target audiences and achieve business objectives.

Target Consumer Segments :

Identify key consumer groups to maximize market penetration and brand visibility.

Tailor marketing efforts to resonate with the needs and preferences of target demographics.

Work closely with cross-functional teams to coordinate marketing campaigns, product launches, and promotional events.

Ensure alignment between sales, marketing, and other departments to drive cohesive brand messaging.

Analyse Market Trends and Consumer Behaviour :

Conduct market research to identify trends and opportunities for growth and optimization.

Analyse consumer behaviour to refine marketing strategies and improve customer engagement.

Build and Maintain Relationships :

Cultivate strong relationships with retailers, distributors, and other partners to expand brand reach.

Negotiate agreements and partnerships to enhance brand visibility and market presence.

Monitor and Evaluate Performance :

Track the performance of sales and marketing initiatives, measuring against predefined targets and KPIs.

Assess campaign effectiveness and ROI, making adjustments as necessary to optimize results.

Compile sales data and other relevant metrics to create detailed performance reports.

Provide insights and recommendations for improvement based on data analysis and market insights.

Coordinate Media and Sponsorship Activities :

Liaise with media outlets and sponsors to maximize brand exposure through advertising and sponsorship opportunities.

Leverage partnerships to enhance brand visibility and reach new audiences.

Business Planning and Strategy Execution :

Develop and execute marketing strategies aligned with overall business goals and objectives.

Utilize sales operations and CRM tools to manage leads, track customer interactions, and drive sales growth.

Manage Ad Campaigns and Marketing Platforms :

Oversee advertising campaigns across various channels, including digital, print, and social media.

Optimize marketing platforms to drive engagement, conversions, and brand loyalty.

Analyze Sales Data and Market Trends :

Utilize sales data and market insights to inform strategic decision-making and resource allocation.

Identify emerging trends and opportunities to capitalize on market dynamics and stay ahead of competitors.

Job Specification

Proven experience in developing and executing effective sales and marketing strategies that aligned with brand objectives and drive business growth.

Strong proficiency in sales and marketing tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CRM & e-commerce platforms

Experience working in sales and marketing roles within the fashion or apparel sector.

Ability to work positively in a team and independently.

Ability to be flexible and adaptable to work to tight deadlines.

Ability to produce reports for evaluating the effectiveness for publications, events and marketing campaigns.

Ability to assist / manage marketing campaigns, events from start to finish.

Strong analytical skills with the ability to interpret data and make strategic decisions.

Confidence in dealing with members of the public and the media.

Creative thinker with a passion for fashion and consumer trends.

Experience in budget management and sales strategies tracking.

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Marketing Specialist • Islamabad, Islamabad Capital Territory, Pakistan