Contacts and builds a relationship with online influencers.
Maintain a database of influencers and external contacts.
Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls & emails.
Assists in the planning and strategizing of outreach activities.
Work cross-functionally with internal teams to support all relevant affiliate marketing initiatives.
Monitor and analyze the effectiveness of outreach campaigns
Conduct thorough keyword research and analysis to identify relevant websites and opportunities for link-building, content promotion, and product mentions.
Stay updated with the latest trends, developments, and best practices in off-page SEO, outreach strategies, and link-building techniques.