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Sales and Marketing Specialist

Sales and Marketing Specialist

CrewBloomGujrat Division, Punjab, Pakistan
8 days ago
Job description

We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team. The ideal candidate will have a strong background in e‑commerce marketing, specifically within the print‑on‑demand industry, and a proven track record of driving sales and increasing brand visibility.

Responsibilities

  • Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print‑on‑demand store.
  • Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment.
  • Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements.
  • Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales.
  • Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
  • Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines.
  • Develop and manage in‑store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers.
  • Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts.
  • Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions.
  • Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed.
  • Develop partnerships and collaborations with influencers, bloggers, and other relevant entities to expand brand reach.
  • Handle customer relationship management, ensuring excellent customer service and promptly addressing any issues or inquiries.
  • Monitor and report on industry trends and advancements, recommending new tools and strategies to stay ahead of the competition.

Qualifications

  • Proven experience as a Sales and Marketing Specialist, preferably in the e‑commerce or print‑on‑demand industry.
  • Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing.
  • Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite, and similar.
  • Experience with Shopify and its marketing integrations, apps, and tools.
  • Experience in developing and managing in‑store promotions, such as discounts, referral programs, and affiliate programs.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners.
  • Strong analytical skills, with the ability to interpret data and make data‑driven decisions.
  • Experience in influencer marketing, including liaising with influencer agencies and coordinating product promotions.
  • Creative thinking and problem‑solving abilities to develop innovative marketing campaigns and solutions.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment.
  • Knowledge of design principles and experience working with graphic designers to create marketing materials.
  • Strong organizational skills and attention to detail.
  • Preferred Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience in influencer marketing and managing affiliate programs.
  • Familiarity with additional e‑commerce platforms and tools.
  • Knowledge of HTML / CSS for minor website updates and optimizations.
  • Certification in Google Analytics, Google Ads, or other relevant marketing certifications.
  • Experience with software and tools specific to sales and marketing, such as HubSpot, Klaviyo, SEMrush, Ahrefs, and Canva.
  • Benefits and Work Environment

  • Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
  • Seize daily opportunities to learn, innovate, and excel.
  • Unlimited career growth : unlock a world of possibilities and resources to propel your career forward.
  • Fast‑paced thrills : thrive in a high‑energy, engaging atmosphere.
  • Embrace challenges and reap stimulating rewards.
  • Flexibility : work from home or any location of your choice.
  • Work‑life balance : say goodbye to stressful commutes and hello to quality time with loved ones.
  • Achieve healthy work‑life integration to perform at your best.
  • Technical and Work Environment Requirements

  • Internet connection : primary with minimum speed of 15 Mbps, backup with at least 10 Mbps, capable of supporting work during a power outage.
  • Primary device : Desktop or laptop with Intel Core i5 (8th gen or newer) or equivalent, 8 GB RAM.
  • Backup device : Must meet or exceed performance of an Intel Core i3 processor.
  • Peripherals : functioning webcam, noise‑canceling USB headset, quiet dedicated home office space, smartphone for communication and verification.
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    Sales And Marketing Specialist • Gujrat Division, Punjab, Pakistan