About the Role :
We’re seeking a hands‑on, commercially sharp CFO to drive profitability, cash discipline, and financial transformation for a rapidly scaling online grocery business. This role sits at the intersection of strategic vision, operational finance, and commercial accountability, driving both high growth and improved profitability.
Key Responsibilities :
1. Strategic & Commercial Finance Leadership
- Partner with the leadership team to define and execute the company’s financial roadmap, balancing growth, efficiency, and profitability.
- Lead commercial finance strategy : analyze category margins, pricing, and discount structures; drive optimized cost to serve and contribution margins.
- Establish frameworks for evaluating marketing ROI, promotional efficiency, and dark store-level P&L ownership, as well as category level P&L.
- Build a partnership model with Operations, Marketing, and Tech to align business decisions with real‑time financial implications.
- Drive initiatives to achieve EBITDA break‑even through structural cost reduction and mix optimization.
2. Daily Finance Operations & Cash Control
Oversee day‑to‑day financial operations, including order‑level reconciliation, vendor payments, and cash management across stores and digital wallets.Ensure strong controls around collections, payouts, refunds, supplier credit terms, and cash handling at the store level.Monitor daily bank reconciliations, petty cash, vendor advances, and supplier ledgers, ensuring zero leakage.Lead the Accounts Payable and Accounts Receivable functions to ensure timely settlements and working capital efficiency.Implement rolling 13‑week cash flow forecasting and dashboards for daily liquidity tracking.Collaborate with operations to reduce fulfillment, wastage, and logistics costs, improving cash conversion cycles.3. Financial Planning, Budgeting & Performance Management
Drive monthly, quarterly, and annual FP&A processes : budgeting, variance analysis, and forecasting.Build and maintain robust financial models for GMV, NMV, AOV, CAC, LTV, contribution, and city‑level P&L.Introduce zero‑based budgeting (ZBB) and cost‑center accountability across functions.Lead weekly performance reviews with department heads on cost vs. target metrics, profitability, and expense optimization.Deliver accurate and timely monthly management reports, ensuring data‑driven decision‑making.4. Supply Chain & Operations Finance
Partner with the supply chain, procurement, and operations teams to improve inventory turns, vendor credit, and cost‑to‑serve models.Implement SKU‑level profitability tracking across regions and dark stores.Lead initiatives to minimize wastage, shrinkage, and disposal loss, ensuring better margin retention.Optimize the supplier funding and rebate structures to strengthen gross margins.5. Internal Audit, Controls & Compliance
Establish and oversee a robust Internal Audit function covering finance, procurement, store operations, and compliance.Conduct monthly internal control checks on cash, stock, and system reconciliations across stores and warehouses.Ensure compliance with IFRS and local statutory requirements (SECP, CCP, ACRA, FBR, tax).Drive risk management frameworks, including fraud prevention, approval hierarchies, and authority matrices.Manage external and statutory audits, ensuring clean opinions and timely closure.Set up a compliance dashboard covering key risk indicators, policy breaches, and control exceptions.6. Systems, Automation & Data Integrity
Lead full utilization of Microsoft Dynamics 365 Finance & Operations, integrating it with supply chain, procurement, and CRM systems.Automate reconciliations, invoice workflows, and MIS generation to ensure speed and accuracy.Drive analytics and visualization dashboards that provide store‑wise, city‑wise, and function‑wise profitability snapshots.Oversee the creation of a single source of truth for financial data integrity and audit trails.7. Cost Control, Profitability & Value Creation
Institutionalize cost‑control mechanisms across all functions, enforcing spend discipline and ROI validation.Identify and reduce inefficiencies across all departments.Build and implement profitability scorecards for products, categories, and regions.Monitor daily contribution margin and EBITDA bridge to ensure improvement month‑over‑month.Establish regular reviews for SG&A optimization and productivity improvement.Build and mentor a multi‑layered finance team across FP&A, accounting, treasury, audit, and commercial finance.Drive continuous learning and exposure to cross‑functional business levers.Promote a performance‑driven and compliant culture where financial accountability is shared company‑wide.Qualifications & Experience :
Chartered Accountant (CA), CPA, CFA, or MBA in Finance.10+ years of progressive experience, with at least 4–6 years in a senior finance leadership role in FMCG, e‑commerce, or logistics.Deep expertise in commercial finance, supply chain finance, and operational cost management.Demonstrated success in improving profitability and driving sustainable financial turnaround.Hands‑on proficiency with Microsoft Dynamics 365 Finance & Operations.Proven experience with multi‑entity consolidation, cross‑border operations, and group reporting.Strong understanding of IFRS, internal controls, tax, and regulatory frameworks.Experience with US GAAP accounting standards is preferred.Excellent communication and stakeholder management with investors, boards, and regulators.Seniority level
ExecutiveEmployment type
Full‑timeJob function
Finance and SalesIndustries
Retail Groceries#J-18808-Ljbffr