Manager Media And Communications

Position : Media and Communications Specialist

Develop and implement a comprehensive media strategy, utilizing various media channels to maximize campaign impact.

Integrate media strategy with the Edutainment approach, linking news and entertainment media efforts.

Promote sexual and reproductive health education in a culturally sensitive manner, targeting parents, teachers, community leaders, and adolescents.

Identify innovative media angles and contribute to creative campaign tactics.

Establish and maintain relationships with media and external contacts; manage contacts databases.

Create press releases, articles, reactive lines, and organize press conferences and media visits.

Secure regular, high-quality media coverage of campaign activities and messages.

Monitor media coverage, evaluate effectiveness, and adapt strategies accordingly.

Build relationships with celebrity ambassadors for the campaign.

Contribute to regular progress reports for the Program Management Unit.

Key Performance Indicators (KPIs)

Effective PR & media strategies for WEG, PRC, WRC & Hayat

Enhanced PR profile and visibility of the organization and projects

Maximum media presence and visibility

High-quality IEC and promotional materials

Strong digital presence, including SEO-optimized websites and social media

Production of quality content for articles and reports

Maintain a comprehensive media archive within 24 hours

Timely and quality delivery of tasks

Efficient team management

Effective work planning and reporting

Job Specification

Minimum 10 years of experience in campaign communication or social marketing

Knowledge of and experience with the Pakistani media environment

Proficiency in communication tools, including social media

Strong facilitation, influencing, and relationship-building skills

Excellent writing skills, with media experience preferred

Fluent in Urdu and English, both written and verbal

Analytical, strategic thinking skills; ability to simplify complex issues

Strong organizational and time management skills

Creative and innovative in media utilization for social change

Academic qualifications in media, communication, or related fields

Location : Lahore, Pakistan

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