Business Development & Marketing Executive

Overview

Phenologix

is looking for a motivated and result-driven

Business Development & Marketing Executive

in Pakistan for a full-time role. Who We Are Phenologix

is a diversified global software development and IT consulting company that provides offshore and onshore technological solutions to business enterprises. Our mission is to enable superior returns on clients’ technology investments through best-in-class industry solutions, domain expertise, and global scale. We feel deeply connected to our customers, and therefore our success isn’t just a matter of our bottom line, but a reflection of how our customers flourish, and how their communities thrive. We strive to understand our customers’ individual needs so that we can develop products and services that enhance their livelihoods. Our customers are our partners, and when we rise, we rise together. The ideal candidate should have experience in international B2B lead generation, outreach, and CRM management and excellent English communication skills, both written and spoken, and hands-on experience using modern prospecting and marketing tools. You’ll work directly with the Business Development Manager to research, contact, and qualify potential clients, helping drive sales pipeline growth for global software and technology projects. Responsibilities

Identify, research, and build Ideal Customer Profile (ICP) prospect lists using Apollo, LinkedIn Sales Navigator, and staff augmentation portals. Execute LinkedIn, email outreach, and cold calling campaigns using Instantly.ai, HubSpot, and Salesforce. Manage and track all leads, responses, and follow-ups in HubSpot CRM and Google Sheets. Conduct data scraping and enrichment to maintain updated prospect information. Prepare and present weekly performance reports (meetings booked, conversions, pipeline status). Collaborate with management to refine outreach scripts, improve response rates, and develop campaign strategies. Support marketing activities including Clutch profile updates, portfolio listings, and case study coordination. Assist in optimizing the company’s sales and marketing automation processes to improve efficiency and ROI. Qualifications

1+ year experience in Business Development, Sales, or Marketing (preferably in the software or IT services industry). Strong knowledge of lead generation tools : Apollo, Instantly.ai, HubSpot, Salesforce, LinkedIn Sales Navigator. Experience with cold calling, email outreach, and LinkedIn prospecting. Experience working with international markets (US, Canada, Europe). Familiarity with data scraping tools and staff augmentation platforms. Organized, detail-oriented, and comfortable working in a fast-paced remote environment. A bachelor's degree in Business Administration, Marketing, or a related field. Soft Skills

Time management. Adaptability and willingness to learn. Self-motivated with a results-driven mindset. Be a Part of Our Team

With a highly skilled and experienced technical workforce, we pride ourselves as a premier IT Company serving clients in diversified business verticals. We understand our customers and nurture passion when it comes to delivering end-to-end solutions. We believe in utilizing technology to make things simple and easy to us. We recognize that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. We understand, to be great, most of us have to put in considerable effort, but hard work and long hours are not how we measure or talk about your contribution. Benefits

Performance culture with the potential for quarterly bonuses and yearly salary increments. Paid Vacation and Holidays. Collaborative and healthy working environment. We are committed to an inclusive and barrier-free workplace that reflects the diversity in each of our offices. Accommodations will be provided on request for candidates taking part in all aspects of our recruitment and selection process. We thank all candidates for their interest however only those selected for an interview will be contacted.

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