Senior Salesforce Developer

Location : Lahore,

Job Summary :

Senior Salesforce Developer requires deep expertise in Salesforce Core Development (Apex, LWC, Integrations, out of the box configurations) coupled with a strong aptitude to quickly expand into and lead development across emerging clouds, specifically Salesforce Data Cloud, Loyalty Cloud, and Marketing Cloud. This position will work closely with cross-functional teams to design scalable solutions, implement integrations, and support enterprise digital transformation initiatives.

Responsibilities :

Key Accountabilities :

• Core Platform Development & Leadership (Salesforce Core)
• Solution Design & Development : Design and deliver scalable Salesforce solutions using Apex, LWC, and Flows, combined with core Admin skills such as data modeling, security & access setup, automation, and configuration management.
• Administration & Maintenance : Take ownership of platform health, including performance tuning, application monitoring, debugging production issues, and managing environment strategy (sandboxes, release cycles).
• Integration Development : Architect, build, and maintain robust, performant integrations using REST / SOAP APIs, Platform Events, and External Services to ensure secure cross-cloud and external system connectivity.
• DevOps / CI / CD processes (e.g., Git, Azure DevOps, or Copado).
• Multi-Cloud Specialization & Data Unification
• Data Cloud (CDP) Contribution : Support the full lifecycle of Data Cloud use cases, focusing on :
• Data Ingestion : Architect and implement data streams from various sources (Service Cloud, external systems) into Data Cloud.
• Identity Resolution : Configure and optimize identity resolution rulesets to create a unified customer profile.
• Audience Activation : Define and activate highly segmented audiences for use in Marketing Cloud and Loyalty Cloud.
• Loyalty Cloud Implementation : Assist in the technical implementation and customization of the Loyalty Management platform : Develop and configure management solutions.Implement complex earning and redemption rules using Apex or Loyalty Cloud rules engines.Support loyalty program configuration and integration with POS / eCommerce systems.Marketing Cloud Integration : Support the technical execution of marketing campaigns : Assist in setting up the Marketing Cloud Connect for data synchronization. Setting up journeys and automation within SFMC and campaigns.Perform basic development in Marketing Cloud using AMP script and SSJS for advanced personalization.

Education and Experience :