Development of and execution of the marketing plans.
Key Responsibilities :
- Must have knowledge of SEO / SEM campaigns.
- Ensures lead generation / opportunity creation targets are forecasted and met.
- Work closely and tightly integrate with sales in their achievement of the top line revenue goals and reaching target lead generation targets.
- Be accountable for and ensuring the flow of leads to support the sales goals.
- Key member of content development team, ensuring both a global and local strategy.
- Be a key conduit of information between marketing and other go-to-market functions.
- Work closely with the Digital Marketing, Customer Marketing, Tele-prospecting, and Product Marketing teams.
Job Specification
Experienced in working with Software Provider company.
Team leadership, mentorship and management.Campaign design and execution.Event / activity design, selection, planning and execution.Content syndication, webinar and webcast.Channel sell through strategies.Customer marketing.Management of tele-prospecting team.Top of funnel / net new lead generation.Data analytics and reporting.Information Technology and Services - Karachi, Pakistan
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