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Search Engine Optimization Specialist

Search Engine Optimization Specialist

BrandiansKarachi, Sindh, Pakistan
30+ days ago
Job description

Search Engine Optimization Specialist

Brandians, Pakistan

Brands Designs is seeking a Search Engine Optimization Specialist. The SEO will be responsible for implementing SEO and social media strategies for clients. The SEO specialist will be responsible to understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Plan and execute all web, SEO / SMO, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Assist in development and execution of communication / content strategies via social communities in coordination with SEO goals
  • Research and administer social media tools in support of clients’ social media strategy
  • Communication to team and management on project development, timelines, and results

Job Specification

The ideal candidate must possess :

  • The skill to increase the website organic traffic and generate traffic from social media
  • The deep knowledge of content marketing
  • Generate short and useful content for social media posts and blog articles
  • Social bookmarking
  • Sound knowledge about on-page & off-page SEO techniques.
  • The Knowledge & skill of PPC, Google analytics and webmaster tools.
  • High levels of integrity, autonomy, and self-motivation
  • The ability to work independently and / or in a team
  • The ability to manage multiple client projects along with in-house projects

    • Professional Skills & Qualifications

  • 2-3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
  • Desired : Knowledge of HTML / CSS and website administration

    • Information Technology and Services - Karachi, Pakistan

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    Search Engine Optimization Specialist • Karachi, Sindh, Pakistan