SEO Analyst

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements

Requirements and skills

Proven SEO experience Proven SEM experience managing PPC campaigns across Google will be a plus In-depth experience with website analytics tools Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM BS / MS degree in a quantitative, test-driven field 2-4 years of experience in relevant field

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