Go-to-Market (GTM) Operations Lead

Go-to-Market (GTM) Operations Lead

Take ownership of building and managing our HubSpot Sales + Marketing program end-to-end, ensuring the team runs a consistent, data-driven motion.

You’ll design a clean data model, define clear stages and SLAs, implement automation, sequences / playbooks, quotes / products, dashboards / forecasting, and create practical SOPs.

Phone workflows (recordings / transcripts) are important, but just one piece of the broader revenue engine you’ll be responsible for operationalizing.

Job Responsibilities

Sales process, governance & data – Define and operationalize the sales process by standardizing deal stages, lifecycle definitions, and handoffs; implement SLAs with enforcement and alerts; establish governance for data quality and CRM usage; and finalize CRM structure, including objects, properties, and post-sale handoff needs.

Enablement & execution – Develop sales enablement tools and processes, including sequences / playbooks, pricing and quoting systems, forecasting and pipeline management, and an onboarding / SOP library for reps and managers.

Automation & integrations – Manage lead flow and scoring across channels, integrate Marketing Hub with consent / compliance, implement core system integrations (ads, analytics, e-commerce, telephony), and optionally connect billing or support tools for closed-loop reporting.

Analytics, forecasting & ROAS – Develop role-based dashboards, implement blended attribution for full-funnel visibility, establish forecasting cadences, and deliver monthly RevOps insights.

Phone workflows (important but balanced) – Implement call logging, recording, and transcription to support forecasting, next-step mapping, coaching insights, and compliant documentation in SOPs.

Benefits

Join Our Dynamic Team : Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities : Seize daily chances to learn, innovate, and excel.

Make a real impact in your field.

Limitless Career Growth : Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills : Thrive in a high-energy, engaging atmosphere.

Embrace challenges and reap stimulating rewards.

Flexibility, Your Way : Embrace the freedom to work from home or any location of your choice.

Create your ideal work environment.

Work-Life Balance at Its Best : Say goodbye to stressful commutes and hello to quality time with loved ones.

Achieve a healthy work-life integration to perform at your best.

Qualifications

3+ years building / administering HubSpot Sales Hub (Marketing Hub familiarity required). Hands-on success with pipelines / forecasting, sequences / playbooks, scoring / routing, Products / Quotes, dashboards, and governance. Practical experience connecting Ads + GA4 / GTM and at least one telephony / CTI tool.

Excellent documentation, training, and async collaboration skills; comfort operating as a remote contractor.

Preferred Qualifications

HubSpot Academy certs.

B2B services / inside sales background.

Basic API / Zapier / Make experience for edge-case integrations.

System Requirements

At least 15mbps for the main internet and at least 10mbps for backup.

A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup.

Note : Back-ups should still be able to function when there is a power interruption.

A webcam.

Noise-canceling USB Headset.

Quiet, Dedicated Home Office.

Smartphone.

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