Brand Manager

Join to apply for the

Brand Manager

role at

Haleon .

We’re Haleon, a world‑leading consumer health company shaping tomorrow’s health. We grow and innovate our global portfolio of category‑leading brands — Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum — through deep human understanding and trusted science. Our culture is unique, collaborative, and driven by continuous improvement.

About the Role

Responsible & accountable for full P&L of Parodontax.

Deliver growth and share targets for the portfolio per Annual Plan.

Drive portfolio innovations in close collaboration with BU OH team and Project Manager NPI.

Key Responsibilities

Accountable for brand annual plan and brand health KPI target achievements.

Develop, customise and execute annual brand plans based on Global strategy; collaborate strongly with Expert marketing and ComEx stakeholders.

Strategise, plan and ensure timely execution of in‑market new product launches working closely with BU Marketing Team, Sales Team, ComEx Team, Expert Team, Quality Supply Chain.

Activate and deploy winning claims working closely with BU Regulatory, Medical and Activation Teams.

Lead portfolio innovation strategy with BU OH team.

Build category‑defining brands / plans by achieving market share targets.

Identify investment mix between advertising and promotion efforts in collaboration with BU / Category Teams and LOC Cross‑Functional Team (Sales, Trade Marketing and Expert Teams).

Plan, manage and deploy media to optimise ROI across TV, radio, print, digital marketing and public relations.

Deliver winning digital campaigns by leading creative partners and leveraging local consumer insights.

Build strong agency partnerships to deliver world‑class brand activation plans across consumer, shopper and expert front.

Ensure the Brand Heart is brought to life and consistently utilised to develop long‑term equity.

Work with Insights team at Global / BU level to identify key consumer and shopper trends.

Work closely with Sales and Trade Marketing Team to define winning trade strategy for respective brands.

Conduct regular market, consumer home and HCP visits to develop external focus.

Partner with Supply Chain, Demand Forecasting, CMO and Finance Teams to optimise gross margins and COGS (NRM).

Take complete ownership and deliver brand P&L targets for assigned brands with support from Finance Team.

Qualifications and Skills

Essential

– Bachelor’s degree in marketing; minimum 3 years of relevant work experience.

Preferred

– Master’s degree in marketing or finance.

Other Skills / Qualifications

Collaborative, proactive, performance‑oriented.

Consumer obsessed, strong strategic influencing, driven by rationale.

Good analytical skills to measure business and brand performance.

Good understanding of the dynamic and complex nature of category across Rx and Cx.

Comfortable working across boundaries with multiple cross‑functional teams.

Job Details

Seniority level : Mid‑Senior level

Employment type : Full‑time

Job function : Marketing and Sales

Industry : Consumer Services

Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates unique perspectives, promotes equality, and fosters fair outcomes for all. We support an agile working culture and, if flexibility is important, we encourage you to explore the opportunities with our hiring team.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

Accommodation Requests – If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations and handle your information confidentially.

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