ROLE OBJECTIVE
The Demand Generation Manager is responsible for driving pipeline growth for Smile’s Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.
Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability.
AMAZING REASONS TO WORK WITH SMILE
- 100% Remote : Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position : Secure a stable and consistent work schedule.
- Similar Time Zone : Work seamlessly with a team in a compatible time zone.
- Established Company : Join a nearly 20-year-old successful & growing organisation.
- National Presence : Be part of a national Australian company.
- Meaningful Work : Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team : Collaborate with 'A' leadership and 'A' players, including a successful Australian / Canadian Founder & CEO and a successful Silicon Valley CMO.
- Excellent Culture : Thrive in a positive, supportive work environment with a long-serving team.
- Data-Driven Decision-Making : Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
- High-Impact Role : Shape the company’s brand identity, customer journey, and digital growth strategy.
KEY RESPONSIBILITIES
1. Demand Generation (Core)
Execute LinkedIn Ads, outreach, retargeting, email flowsBuild and optimise ABM programsTest multi-channel acquisition tacticsImprove conversion from Lead → MQL → SQLReport on pipeline performance and CAC / CPL trends2. Outbound Prospecting
Conduct personalised outreach to HR / People & Culture leadersValidate messaging, warm accountsSupport AU-based outbound when / if hired3. Sales Enablement
Provide messaging guidance, ICP insightsCollaborate on pitch decks, one-pagers, ROI assetsDevelop nurture flows for mid-funnel acceleration4. Channel & Partner Support
Assist with messaging for HR consultants, brokers, wellbeing advisersSupport co-marketing activities5. Collaboration & Cross-Functional Alignment
Work closely with Content, Product, and LeadershipAlign demand gen activities with Enterprise GTMShare insights on ICP behaviour and high-performing messagesKEY PERFORMANCE INDICATORS
MQL volume and qualitySQL volume and conversion rateFunnel velocityABM engagementOutbound responseCPL, CAC trendsPipeline-generated and revenue-influencedREQUIREMENTS
Experience
3–6 years in B2B demand generationHands-on execution across LinkedIn Ads, outreach, ABM, CRMExperience generating enterprise pipelineSkills
Data-driven optimisationMessage testing & ICP understandingStrong communicationCRM automation (scoring, workflows, routing)Nice-to-have
Channel / partner experienceExposure to HR / benefits / enterprise SaaS