Assistant Brand Manager - Classics & Magnum

Looking for Your Dream Job? Join The Magnum Ice Cream Company!

Role : Assistant Brand Manager - Classics & Magnum

Line Manager : Brand Manager

Work level : WL1

Scope : Local

Location : Karachi Head Office

Terms & Conditions : Full-time

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company – a place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded, and where we craft extraordinary ice cream experiences that transform ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY :

The Magnum Ice Cream Company is all about growth. Growing our business, our customers’ businesses, and our people’s careers. Growth begins with empowerment, freeing our people to be innovative, responsible entrepreneurs driven by the desire to give consumers amazing products and unforgettable moments – all while having fun doing it.

With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto, and Ben & Jerry’s, loved in 76 countries, we are the world’s largest ice‑cream company leading the industry. We have honored our heritage for more than 100 years, serving happiness with every lick or scoop of ice‑cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of ice‑cream, this is the place for you!

Job Description – Assistant Brand Manager

Job Purpose

TMICC is an organization where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, portfolio renovation, and innovations that delight kids & adults alike, then this is the role for you!

You will be responsible for driving E2E growth for a €30 MN, highest revenue contributing portfolio to the Wall’s IC business; Classics, which includes, but is not limited to, iconic brands like Feast & Choc Bar. Additionally, you will be responsible for the transformation & brand refresh for TMICC’s namesake brand : Magnum; a global premium brand.

Key Responsibilities

Consumer & Market Understanding

Holistic understanding of the snacking industry (Key players, critical snacking price points, value proposition, market & consumer trends) & its implications on IC as a competing category.

E2E understanding of the IC business model, spread across all functions, R&D, Supply Chain, Quality, Finance, Planning, Brand Building & CD.

Ability to analyse competitive strategies (local players, imported brands) to sharpen Wall’s positioning.

Portfolio Growth & Renovation

Own the 6Ps of marketing to drive penetration, market share, and category growth.

Shape the future roadmap of the Classics portfolio, including entry into higher value driven, innovative snacking formats, enabling existing consumers to up‑trade.

Lead the transformation & refresh of the 6Ps of Magnum to strengthen its position as the future growth engine of the category.

Innovation & Deployment

Lead cross‑functional project teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies) to land innovations seamlessly.

Deliver high‑impact innovation with strong pre‑build and execution planning.

Campaigns & Communication

Develop compelling campaigns across TV, digital, and outdoor to build brand love and trust.

Execute digital‑first performance marketing, adapting communication across Ramadan, Eid, and other occasions.

Lead influencer and PR partnerships to drive household relevance.

Business & Cross‑Functional Leadership

Partner closely with Finance, CD, and Supply Chain to deliver GM‑accretive growth.

Drive pricing strategy and affordability interventions without compromising brand equity.

Serve as the voice of the portfolio, rallying cross‑functional stakeholders behind the growth ambition.

What You Need to Succeed

Skills

Obsession with consumers, and their ever‑evolving ice‑cream consumption occasions.

Balance of analytical rigor and creative brand building, able to link numbers with storytelling.

Strong knowledge of end‑to‑end marketing management : from innovation and pre‑build planning to launch and campaign execution.

Ability to inspire cross‑functional teams with a clear portfolio vision, while managing operational details with discipline.

Experiences & Qualifications

Bachelor’s degree required.

3–4 years’ experience in Marketing or Brand Building.

Proven track record in innovation delivery and managing cross‑functional teams.

Agency management experience (creative, media, PR, digital).

Snacking / Refreshments experience is a plus.

LEADERSHIP :

WHAT YOU CAN EXPECT :

• A unique mix of global scale & start‑up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high‑growth ice‑cream company from the ground up.
• Career without limits—42 markets, international opportunities, and fast‑tracked growth.
• A performance‑driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice‑cream creates extraordinary moments.

We are looking for bold, driven individuals who thrive in a fast‑paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here’s what defines success in our organization :

Focus on Growth

Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it’s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.

Speed & Simplicity

Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision‑making as the backbone to this, we drive agility and stay focused.

Winning with Fun

Collaborating, integrating seamlessly with a founder / owner mindset, keeping what’s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.

Bold Innovations

Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth.

Care & Challenge

Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie.

Expertise in Our Category

A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers.

If these qualities resonate with you, we’d love to connect and explore how you can be part of our team.

We take pleasure seriously. Join the ice‑cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we encourage every individual to bring their ‘Whole Self’ to work, and we invite you to advise us on any support or access requirements to make your recruitment journey inclusive.

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