41945962552 - LinkedIn & Twitter Content Creator / Writer

Position : LinkedIn & Twitter Content Creator / Writer Job Type : Full-Time - 100% remote Working hours : US Timezone (PST)

About Our Client Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.

Role Overview

Content Strategy & Creation Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader. Create 15–20 Twitter posts / week and 2+ LinkedIn posts / week. Write strategic Twitter threads on methodology, case studies, and insights. Simplify complex marketing concepts for DTC founders & marketing leaders. Build platform‑specific series highlighting creative strategy, media buying, and incrementality measurement.

Brand Voice & Authenticity Master CEO’s voice, tone, and style through regular collaboration. Align all content with expertise in private equity, performance marketing, and agency operations. Maintain brand guidelines while adapting for platform nuances.

Industry Engagement & Community Building Monitor and engage with DTC, performance marketing, and paid social conversations. Build relationships with influencers, founders, and marketing leaders. On LinkedIn : connect with potential clients and partners. On Twitter : participate in discussions, trending topics, and industry events. Engage prospects discussing growth challenges or agency needs.

Lead Generation & Business Development Create content targeting DTC founders, CMOs, and marketing directors. Build content funnels from follower → lead. On LinkedIn : target decision‑makers at 7–8 figure brands. On Twitter : build authority through real‑time insights and engagement. Work with sales to address prospect pain points in content. Develop lead magnets, downloadable resources, and compelling CTAs.

Performance Analysis & Optimization Monitor platform analytics to find high‑performing, high‑quality engagement content. Track funnel from impressions → qualified leads → consultations. A / B test content formats, CTAs, and strategies. Provide weekly reports on follower quality, engagement rates, lead generation, pipeline contribution, and continuously refine strategy based on business results.

Marketing Expertise

3+ years in performance marketing, paid social, or DTC marketing

Deep knowledge of Facebook / Meta ads, creative strategy, and performance metrics

Understanding of DTC growth strategies and challenges

Familiarity with industry terminology, trends, and key players

Exceptional writing skills with social media content experience

Ability to make complex marketing ideas engaging and accessible

Twitter‑specific content expertise (threads, polls, Spaces)

Strong storytelling for case studies

Social Media Management : Proven success growing B2B executive or agency Twitter & LinkedIn accounts

Deep knowledge of algorithms, formats, and audience behaviors

Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator

Expertise in adapting content cross‑platform

Preferred Qualifications

Ghostwriting experience for executives in marketing or agency settings

Background with performance marketing agencies or scaling DTC brands

History of creating content that generated qualified leads

Understanding of agency business models and client acquisition

Success Metrics

Follower Quality Growth : +30% per quarter in ideal client followers

Engagement Rate : 4%+ average across platforms

Lead Generation : 8+ qualified leads per month via content

Pipeline Contribution : 15%+ of new consultations / proposals

Content Performance : Consistent reach & engagement on educational posts

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