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Campaign Management & Analytics Expert

Campaign Management & Analytics Expert

TelenorIslamabad, Islamabad Capital Territory, Pakistan
2 days ago
Job description

Overview

Last Date to Apply : 29th September, 2025

Employment Type : This is a full-time position.

Grade : This is a grade 2 position. (permanent)

Location : This role is based in Islamabad, Pakistan.

About the role

As Campaign Management and Analytics Expert, this role focuses on designing, executing, and analyzing marketing campaigns to drive customer acquisition, retention, and revenue growth. In the telecom sector, it involves leveraging subscriber data, usage patterns, and segmentation to create targeted offers across multiple channels (SMS, email, digital, outbound). The position requires managing campaign workflows, monitoring performance metrics (e.g., response, uplift, churn reduction), and providing insights through advanced analytics. The role bridges business strategy and data-driven decision-making, ensuring that campaigns are optimized for customer value, network utilization, and overall profitability.

Your Impactful Goals

  • Enhance Customer Acquisition & Retention - Design data-driven campaigns that increase subscriber growth and reduce churn.
  • Maximize Campaign ROI - Optimize targeting, timing, and channels to ensure high response and conversion rates.
  • Improve Customer Segmentation - Leverage behavioral, demographic, and usage data to create more personalized offers.
  • Boost ARPU (Average Revenue Per User) - Drive upsells and cross-sell opportunities through tailored campaigns.
  • Reduce Churn - Identify early warning signals and launch preventive retention campaigns.
  • Strengthen Data-Driven Decision Making - Provide actionable insights through campaign performance analysis and reporting.
  • Enable Omni-Channel Consistency - Ensure seamless customer experiences across SMS, email, app, and call center touchpoints.
  • Automate & Scale Campaigns - Implement advanced tools to increase efficiency and reduce time-to-market.
  • Support Business Strategy Alignment - Align campaigns with broader organizational objectives like digital adoption, 5G uptake, or bundled services.
  • Compliance & Customer Trust - Ensure all campaigns respect regulatory guidelines and enhance customer satisfaction.

Your Career Path

  • Lead complex customer lifecycle programs, drive automation, and provide advanced insights.
  • Work closely with Customer Value Management (CVM) Manager - Oversee a team, define retention & acquisition strategies, and align campaigns with business KPIs.
  • Get direction from Leadership Level : Head of BI - Shape overall customer engagement strategy, manage budgets, and ensure alignment with company growth goals.
  • Exposure to Executive Level : Chief Marketing Officer (CMO) - present campaign analytics in terms of uptake, uplift, customer trend, direction.

    • What we're looking for

    Education : Bachelor's degree in Computer Science, Masters is a plus

    Work experience : At least 2 - 5 years of experience in the Campaign Management or Telecom Commercial domain

    Functional Skills / Knowledge Areas

  • Strong understanding of customer lifecycle management (CLM / CVM) in telecom.
  • Knowledge of segmentation, targeting, and personalization strategies.
  • Analytical mindset with ability to interpret large datasets.
  • Campaign planning, execution, and performance measurement.
  • Understanding of telecom KPIs like ARPU, churn, usage patterns, and net adds.
  • Campaign Management Tools : SAS CI / SAS MA, Unica, Adobe Campaign, Oracle Responsys, Salesforce Marketing Cloud.
  • Analytics & BI Tools : SQL, Python / R, SAS, Power BI, Tableau.
  • Data Management : Knowledge of Data Warehousing, ETL, Big Data platforms (Hadoop, Spark).
  • CRM & Customer Data Platforms (CDPs) : Salesforce, Siebel, or equivalent telecom CRM systems.
  • Automation & Digital Channels : APIs, SMS / USSD gateways, Email platforms, Mobile app push notifications.
  • A / B Testing & Experimentation : Tools for measuring uplift and campaign effectiveness.

    • Why should you join us at Telenor?

    At Telenor Pakistan, we\'re more than just a workplace-we\'re a community where learning and growth are at the core of everything we do. We provide a platform that nurtures your professional and personal development, empowering you to excel in your chosen field and realize your potential in a dynamic, collaborative environment. As an equal opportunity employer, we celebrate diversity and inclusivity, fostering an open and flexible environment where new ideas are welcomed.

    As a learning organization, we value curiosity and innovation, encouraging hands-on experiences and continuous growth. Our culture, built on Telenor\'s four guiding behaviors, sets us apart :

  • Always Explore : We believe growth is achieved through daily learning. We encourage you to challenge norms, embrace curiosity, experiment, and learn from every step.
  • Create Together : We know that diverse teams yield the best solutions. By bringing together varied perspectives, we support, share, and help each other succeed.
  • Keep Promises : Trust is essential to all relationships. We take ownership and pride in delivering with accuracy and integrity.
  • Be Respectful : We prioritize empathy and respect, meeting everyone at eye level, listening intently, and showing care.

    • Join us to be mentored, empowered, and inspired and become part of a team that positively impacts over 40 million lives every day!

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