CRM Executive / Associate

CRM Executive

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Systems Limited

We are looking for a CRM Executive for our marketing department with the following skill set :

Responsibilities

• Lead the planning, execution, and optimization of multi‑channel CRM campaigns (email and SMS) via Salesforce Marketing Cloud, ensuring best‑in‑class personalization and deliverability.
• Strategize and deploy consumer lifecycle journeys in Journey Builder, leveraging automation and segmentation to enhance customer retention and engagement.
• Partner with marketing and data teams to define CRM audience strategies, segmentation logic, and campaign targeting using Contact Builder and Data Extensions.
• Build and maintain modular email templates, dynamic content blocks, and personalized automations aligned with brand tone and visual identity.
• Drive campaign performance optimization through A / B testing, data insights, and audience analysis, continuously improving CTR, CTOR, and conversion KPIs.
• Oversee data hygiene and governance, ensuring compliance with privacy standards, consent management, and accurate contact management.
• Lead CRM reporting and insight generation, presenting campaign analytics, behavioral trends, and performance dashboards to senior marketing stakeholders.
• Standardize SOPs for QA, testing, and approval processes to ensure consistent delivery excellence across all CRM activities.
• Act as a CRM subject‑matter expert, supporting cross‑market teams on journey setup, segmentation best practices, and SFMC usage.

Requirements

Location

Karachi, Lahore, Islamabad

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Information Technology

Industries

IT Services and IT Consulting

#J-18808-Ljbffr