Develop and execute the national B2B / Institutional sales strategy, focusing on architects, interior designers, developers, large-scale furniture manufacturers, and corporate clients.
Build and manage a robust project pipeline, overseeing the entire sales cycle from lead generation and product specification to negotiation, closing, and after-sales support.
Establish, nurture, and maintain high-level relationships with key decision-makers and influencers within the Architectural & Design (A&D) community.
Drive the product specification process to ensure the company's products (MDF, laminates, chipboard) are listed in project tenders and Bills of Quantities (BOQs).
Meet and exceed assigned B2B sales targets, providing accurate monthly forecasts, pipeline reports, and market intelligence to senior management.
Collaborate with Marketing and the Design Studio to develop specialised B2B sales kits, technical presentations, and custom solutions for project-based clients.
Lead engagement at industry trade shows, architectural forums, and exhibitions to represent the company, generate new leads, and strengthen the brand's position in the project market.
Conduct regular market mapping and competitor analysis to identify emerging opportunities, project trends, and untapped segments within the B2B and institutional channel.
Develop and implement key account management plans for high-value clients, ensuring long-term engagement, retention, and increased share of wallet.
Coordinate closely with the Supply Chain and Production teams to ensure the timely availability of customised materials, samples, and project-specific requirements to support seamless project execution.
Qualification & Experience :
BBA / MBA (Marketing) or B.E. / M.E. (Civil / Industrial)
8-10 years of proven B2B / Project / Institutional Sales experience within the Building Materials, Furniture, Laminates, or Construction industry.
Must possess an existing, strong network within the A&D (Architects & Designers) community in Pakistan.
Proven experience managing the end-to-end B2B sales cycle.
Hands-on experience in key account management within the B2B or project-based industry.
Experience in maintaining a structured project pipeline and preparing accurate sales forecasts.
Practical experience using CRM software for lead tracking, reporting, and client management.
Location : Karachi
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DGM B2B • Karachi, Pakistan
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