Digital Marketing Executive

Job Description :

Develop and execute digital marketing strategies to drive traffic, leads, and sales for clients.

Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

Perform SEO audits, keyword research, and on-page / off-page optimization for improved search engine rankings.

Create and manage content across various digital platforms, including blogs, social media, and email campaigns.

Track, analyze, and report on campaign performance using tools like Google Analytics and other digital marketing metrics.

Stay up-to-date with the latest trends and best practices in digital marketing.

Collaborate with creative and content teams to produce high-quality marketing materials.

Assist with email marketing automation, lead nurturing, and sales funnel optimization.

Job Specification :

Proven experience as a Digital Marketing Expert or in a similar role.

Strong knowledge of SEO, SEM, social media platforms, and online advertising.

Experience with tools like Google Ads, Facebook Business Manager, Google Analytics, and SEO platforms.

Excellent written and verbal communication skills.

Analytical mindset with the ability to analyze data and generate actionable insights.

Ability to work independently and in a team-oriented environment.

Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).

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