Senior SEO Specialist

About Our Client :

It is a leading software development company specializing in B2B and B2C solutions , custom software development, and software exports, serving both local and international markets.

Key Responsibilities :

SEO Strategy Development : Plan and execute comprehensive SEO strategies for both custom-built and CMS-based websites.

Technical SEO Implementation : Work closely with developers to implement on-page and technical SEO best practices across React, Next.js, Laravel, and CMS environments.

Custom Website SEO : Handle SEO for websites without built-in plugins including clean URL structures, schema markup, crawl logic, and meta-automation.

CMS SEO Optimization : Optimize CMS websites (WordPress, Shopify, Webflow, etc.) using plugins and custom configurations for best performance.

Keyword Research & Mapping : Conduct in-depth keyword research and content mapping for both static and dynamic pages.

SEO Auditing : Perform regular audits using tools like Google Search Console, Ahrefs, Screaming Frog, and SEMrush to identify and fix technical or content issues.

Performance Tracking : Monitor and report SEO KPIs (rankings, traffic, CTR, conversions) through Google Analytics, Data Studio, or similar dashboards.

Collaboration : Coordinate with developers, designers, and content writers to ensure SEO is integrated from planning to launch.

Job Role Secondary :

Local SEO & Schema : Optimize for local search, Google Business Profiles, and structured data implementation.

Competitor & Market Analysis : Identify opportunities and gaps through detailed competitor analysis.

Content Optimization : Support marketing teams in crafting SEO-driven content strategies.

Continuous Improvement : Stay current with Google algorithm, SEO / GEO updates and recommend technical or content improvements.

Solid grasp of SEO fundamentals : site architecture, indexing, schema, and Core Web Vitals.

Experience using Ahrefs, Screaming Frog, SEMrush, Google Search Console, and GA4.

Strong collaboration skills with developers and marketing teams.

Excellent analytical and problem-solving skills.

Other Details :

Work Mode : Onsite - Full Time

Experience : 2+ years

Timings : Monday to Friday : 10 : 30 to 06 : 30 Morning Shift

About HR Ways :

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel to stay updated or visit to know more.

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