Digital Marketing Specialist

ibex. PakistanKarachi Division, Sindh, Pakistan

11 days ago

Job description

Overview

Responsibilities

Manage and optimize paid campaigns across META (Facebook / Instagram), Google, TikTok, and Snapchat.
Lead Talent ibex website project management and performance tracking.
Manage analytics, campaign ROI, and generate weekly / monthly performance reports.
Oversee Google Workspace, credentials, and digital tools’ security.
Collaborate with internal stakeholders for campaign alignment.
Analyze lead generation avenues and propose optimization strategies.
Mentor junior team members and ensure smooth campaign execution.

Required Skills & Qualifications

Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.

2-3 years of hands-on experience in digital / performance marketing.

Hands-on experience on Google Ads & Meta is a must.

Proficiency in META Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, and Google Analytics.

Strong analytical, project management, and reporting skills.

Excellent communication and stakeholder management abilities.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Outsourcing and Offshoring Consulting

Location : Karachi Division, Sindh, Pakistan.

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Digital Marketing Specialist • Karachi Division, Sindh, Pakistan

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