Conduct primary research and based on the information about the brand devise brand experience strategies.
- Present the strategies to clients both pitching for new business and existing business.
- Help the account management team in presentation of ideas and strategies for clients.
- After properly understanding the brief, devise the scope of the project and involve the departments whose assistance is required in terms of data collection, research, and cost estimates.
- Conduct research and propose strategies that fulfill the objective.
- Understand brand strategies and develop effective activation strategies to achieve the marketing objectives.
- Develop an understanding of the marketing / brand objectives of the client and play a pro-active role in this regard.
- Liaise with account managers to understand brand strategies and give recommendations on achieving the brand objectives.
- Use these insights as a starting point for creative brainstorming.
- Adopt a research-driven approach to strategic planning with innovation as the key element.
Job Specification
Lead an integrated group of market insights and brand planners in the delivery of all requirements to support the growth and development of all client business.Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.Actively grow the abilities and skill of the department members through formal training programs, mentorship, and hands-on learning.Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion, and constant curiosity.Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.QUALIFICATIONS / SKILLS :
Minimum of 3+ years’ experience in planning, strategic planning, and related communications experience.
Marketing background and strong analytical capabilities a must.
Ability to think creatively and evidence of success in developing brands and delivering them to market.
Email Resume :
Information Technology and Services - Karachi, Pakistan
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