Overview
Riphah International University is seeking a highly skilled and innovative Manager – Artificial Intelligence to lead the implementation of AI-driven solutions in the Marketing Department. The role involves developing and deploying intelligent tools, optimizing marketing strategies, and enhancing departmental performance through AI integration.
Responsibilities
- AI Integration in Marketing : Identify marketing processes where AI can add measurable value.
- Develop and implement AI models to automate and optimize campaign targeting, customer segmentation, and performance analysis.
- Introduce AI-based tools for content personalization, trend forecasting, and consumer behavior analysis.
- Tool and Platform Development : Design, build, and maintain AI-powered platforms and tools tailored for the marketing team.
- Collaborate with IT and software teams to integrate AI tools into existing marketing systems.
- Monitor and improve existing AI systems based on performance data and feedback.
- Strategic Planning : Lead the development of data-driven AI marketing strategies.
- Provide insights and recommendations for digital advertising, social media engagement, and brand optimization through AI analytics.
- Collaborate with stakeholders to ensure strategic alignment and innovation adoption.
- Performance Enhancement : Use AI to analyze key performance indicators (KPIs) and propose improvement plans.
- Enable real-time campaign adjustments using predictive analytics and machine learning.
- Continuously evaluate the impact of AI initiatives and suggest enhancements.
- Team Collaboration and Training : Train and guide the marketing team on AI tools and applications.
- Act as a bridge between marketing, data science, and development teams to ensure smooth execution.
Qualifications
Bachelor’s or master’s degree in Artificial Intelligence, Computer Science, or a related field.Proven experience (minimum 3 to 5 years) in implementing AI in marketing or business environments.Strong expertise in AI-related coding (e.g., Python, R, TensorFlow, PyTorch, Scikit-learn, etc.).Experience in natural language processing, machine learning, and marketing automation tools.Excellent analytical thinking, problem-solving, and project management skills.Strong communication and collaboration abilities.Preferred Skills
Prior experience in a university or educational marketing setting.Familiarity with CRM systems, social listening tools, and digital marketing platforms.Knowledge of data privacy and ethical AI considerations.Seniorities and Employment
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Information Technology, Administrative, and EducationIndustries : Higher EducationWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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