Digital Marketing Specialist SEO / SEM

Bachelors or Masters degree in marketing

Responsibilities

Plan and execute SEO / SEM, email marketing, social media content writing, and social media campaigns.

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Identify trends / insights to optimize spend & performance.

Brainstorm new and creative growth strategies through digital marketing.

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Identify critical conversion and drop off points and optimize the user funnels.

Qualifications / Skills & Experience

Bachelor’s or master’s degree in marketing.

At least 3 years of proven working experience in digital marketing.

Experience in leading and managing SEO / SEM advertising campaigns.

Experience in optimizing landing pages and user funnels.

Experience with A / B and multivariate experiments.

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools.

Experience in setting up / optimizing PPC / GDN / YT campaigns.

Working knowledge of WordPress, HTML, and CSS

Information Technology and Services - Islamabad, Pakistan

#J-18808-Ljbffr