Meta Ads Specialist

Position Type : Full-Time | Remote

Working Hours : PST

About Pavago

Pavago is seeking a Meta Ads Specialist to lead paid social campaigns that drive lead generation (non-eCommerce) for our clients. You’ll own strategy, execution, and optimization across Meta and other key social platforms to deliver measurable results.

Responsibilities

• Campaign Strategy & Execution : Plan, launch, and manage Meta Ads campaigns (Facebook, Instagram) focused on lead generation. Run complementary campaigns on LinkedIn, TikTok, and YouTube Ads. Define goals, budgets, placements, and formats to maximize performance.
• Performance Optimization : Monitor campaigns in Meta Ads Manager, adjusting targeting, creatives, and bids based on key metrics (CTR, CPC, CPL, ROAS). Troubleshoot underperforming ads and implement improvements.
• Creative & Audience Management : Collaborate with design and copy teams to create engaging ads tailored to audience segments and funnel stages.Build and manage custom, lookalike, and retargeting audiences using CRM data and tracking pixels (Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, YouTube tracking).
• Reporting & Collaboration : Prepare clear reports with insights, trends, and actionable recommendations. Work closely with internal teams to ensure campaigns align with client goals and timelines.

Required Skills & Experience

What Makes You a Perfect Fit

Interview Process

Ready to Apply?

If you’re passionate about crafting high-performing Meta ad campaigns, driving quality leads, and optimizing paid social strategies, this role is for you!