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Product Marketing Executive

Product Marketing Executive

Bayt.comIslamabad, Islamabad Capital Territory, Pakistan
30+ days ago
Job description

Key Responsibilities

Product Marketing and Positioning

  • Support the development and execution of go-to-market (GTM) strategies for new and existing Bayt.com products.
  • Translate product features into compelling value propositions and messaging tailored for HR decision-makers and business leaders.
  • Collaborate with product, sales, and marketing teams to ensure product positioning is consistent across all channels.
  • Campaign Development & Lead Generation : Plan, execute, and optimize digital marketing campaigns (email and content) to generate qualified employer leads.
  • Manage incoming employer leads and queries, ensuring timely follow-up and smooth handover to sales teams.
  • Monitor performance using analytics tools, report on KPIs, and suggest innovative strategies to improve ROI.
  • Manage seasonal and thematic campaigns (e.g., National Days, Ramadan offers) to drive revenue growth.

Content and Collateral Creation

  • Create and manage engaging B2B content, including blogs, case studies, sales decks, product one-pagers, and email newsletters.
  • Coordinate with design and content teams to produce visuals, videos, and other creative assets aligned with Bayt.com's brand voice.
  • Support campaign execution with hands-on tasks such as creating HTML assets, maintaining campaign calendars, and preparing project documentation.
  • Develop nurture flows and retargeting emails to engage lost or unconverted leads.

    • Market Research and Insights

  • Conduct competitor benchmarking and market research to identify trends in HR tech, SaaS, and recruitment industries.
  • Provide insights to the sales and product teams on employer pain points, industry trends, and opportunities for differentiation.
  • Drive website conversion improvements by conducting audits, A / B testing, and implementing CRO best practices.

    • Cross-Functional Collaboration

  • Work closely with sales teams to align marketing campaigns with lead generation goals.
  • Partner with the product team to communicate client feedback and ensure product features are well-positioned in the market.
  • Coordinate with events and partnerships teams on webinars, expos, and employer events to generate demand.
  • Expand lead reach by distributing content through B2B lead generation platforms, directories, and strategic online profiles.

    • Skills

  • B2B content creation (blogs, case studies, newsletters, sales collateral) with familiarity in SEO best practices
  • Email marketing strategy, creation, and dispatch using automation tools; strong writing and communication skills tailored to business / HR audiences
  • Experience leveraging ChatGPT and other AI tools to support content creation, research, and optimization
  • Coordination with performance marketing teams on campaigns and lead generation
  • Marketing analytics and reporting to measure engagement and conversions
  • Project and campaign management (calendars, documentation, deadlines)
  • Basic HTML / CSS skills for email formatting and campaign assets (a plus)
  • Collaboration across sales, product, and content teams
  • English fluency (Arabic proficiency a strong plus)

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    Marketing Executive • Islamabad, Islamabad Capital Territory, Pakistan