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Marketing Manager

Marketing Manager

ITCS (IT Consulting and Services)Islamabad, Islamabad Capital Territory, Pakistan
30+ days ago
Job description

ITCS (IT Consulting and Services), Pakistan

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Responsibilities

  • Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.
  • Deploy successful marketing campaigns from ideation to execution.
  • Experiment with various organic and paid acquisition channels.
  • Produce valuable and engaging content for our website that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Analyze customer behavior and adjust email and advertising campaigns accordingly.
  • Hire and develop a sales team to implement the Marketing strategies.
  • Measure and report on the performance of marketing strategies.

Job Specification

  • Demonstrable experience in marketing together with the potential and attitude required to learn.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • A sense of aesthetics and a love for great copy and witty communication.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • BSc / MSc degree in Marketing or related field.

    • Information Technology and Services - Islamabad, Pakistan

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    Marketing Manager • Islamabad, Islamabad Capital Territory, Pakistan