Brand Manager – Clothing Brand

Salary: PKR 100K 200K per month depending on experience

Experience: 24 years in Brand Management Fashion Retail or a related field

Qualification: Bachelors degree in Marketing Business Administration Fashion Marketing Communications or a related field

Key Responsibilities

• Develop and execute the overall brand strategy positioning and direction in line with the companys vision target audience and commercial objectives.
• Maintain and strengthen the brands persona DNA identity tone and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales customer acquisition and revenue growth.
• Plan and manage product launches seasonal collections promotional campaigns sales campaigns and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities customer trends high-performing products and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits online traffic conversions and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
• Analyze sales data customer behavior campaign performance and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps pricing trends customer preferences and opportunities for growth.
• Plan and oversee fashion campaigns photoshoots product launches social media campaigns and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content Social Media Graphic Design PR E-commerce and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations PR activities brand partnerships and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition retention repeat purchases and customer loyalty.
• Identify opportunities for new campaigns collaborations collections promotions and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media website e-commerce retail stores packaging advertising and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs including reach engagement customer acquisition conversion revenue and campaign ROI.
• Prepare regular reports and updates for management covering brand performance campaign results sales trends market activity and growth opportunities.
• Ensure that all brand activities are aligned with the companys overall business marketing and revenue objectives.

Employment Type : Full Time
Experience: years
Vacancy: 1