Key Responsibilities Social Media Management Plan, maintain, and execute an active content calendar for Instagram, LinkedIn, YouTube Shorts/Reels, and other relevant platforms. Schedule and publish content consistently across platforms. Maintain a consistent and engaging brand presence. On-Camera & UGC Content Script, shoot, and appear in short-form videos, reels, product walkthroughs, testimonials, and user-generated-style (UGC) content. Be comfortable and confident as a recognizable on-camera. Present product features and benefits in a simple, engaging, and relatable way. Content Creation Develop creative ideas for reels, posts, carousels, stories, and short-form videos. Create content that communicates product's value in a relatable, non-corporate tone. Turn product features, HR challenges, and customer pain points into engaging social content. Customer-Facing First Response Respond to initial inquiries from potential customers through social media DMs, comments, and other digital channels. Answer basic product-related questions and provide relevant information. Build rapport with potential customers and identify genuine leads for further follow-up. Community Engagement Respond to comments, messages, and audience interactions. Engage with relevant HR-tech, SaaS, startup, and business communities. Help grow organic reach and online presence. Trend & Competitor Monitoring Stay updated on social media trends, viral formats, trending audio, hooks, and content styles. Monitor competitor and industry content to identify opportunities and new ideas. Quickly adapt relevant trends to our brand and audience. Basic Analytics & Reporting Track key social media metrics such as views, engagement, reach, and follower growth. Share simple weekly insights on what content is performing well and what can be improved. Use performance data to refine future content. Requirements Comfortable and confident being on camera — this is an essential requirement. Strong verbal communication skills in English and Urdu , particularly for customer-facing interactions. Genuine interest in social media, short-form video, content trends, and digital marketing. Basic content creation skills, including shooting videos using a smartphone. Basic knowledge of editing tools such as CapCut, InShot, Canva, or similar tools . Strong written communication skills for captions, comments, and DMs. Creative mindset with the ability to independently generate content ideas. Self-starter attitude and willingness to experiment with different content formats. Ability to communicate confidently with potential customers and represent the brand professionally. Prior experience in social media, marketing, content creation, or a similar role is a plus. Who Can Apply? Fresh graduates and freshers are welcome to apply. A portfolio, Instagram/YouTube page, personal content, sample reels, or other examples of your work will be considered a strong advantage. Personal projects and social media content are absolutely welcome
Marketing Executive • Lahore, Pakistan
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