Marketing Executive Outreach Campaigns

Requirements:

• Bachelors degree in Marketing Business Administration Communications or a related field.
• 2 years of experience managing email marketing and outbound lead generation campaigns.
• Experience in the Information Technology or Software Development industry is preferred.
• Prior experience working in a Software Development company is preferred.
• Strong written and verbal communication skills in English.
• Hands-on experience with Instantly or similar cold email platforms.
• Experience using Salesforce CRM for lead management and pipeline tracking.
• Strong knowledge of lead data management including data cleaning deduplication segmentation and CSV preparation.
• Ability to create and manage multi-step email sequences personalize outreach qualify leads and handle email responses effectively.
• Basic understanding of email deliverability concepts including email warm-up sending limits bounce management spam prevention and SPF DKIM and DMARC.
• Experience engaging prospects asking qualifying questions and scheduling discovery calls for Account Executives.
• Familiarity with automation tools such as Zapier or n8n.
• Experience using lead generation platforms such as Apollo LinkedIn Sales Navigator and Skrapp.
• Familiarity with email verification tools and inbox placement best practices.
• Basic sales communication skills including follow-ups objection handling and meeting coordination.
• Proficiency in Microsoft Excel or Google Sheets including basic formulas for data cleaning and reporting.
• Excellent communication and interpersonal skills with the ability to actively listen understand customer needs and build professional relationships.
• Strong sense of ownership and accountability for managing the sales pipeline and maintaining consistent follow-ups.
• Resilient persistent and self-motivated with the ability to handle rejection professionally and remain focused on achieving targets.
• Professional composed and customer-focused in both verbal and written communication.

Responsibilities:

• Manage end-to-end outbound email campaigns including mass and drip campaigns using Salesforce and Instantly/GHL.
• Define Ideal Customer Profiles (ICPs) and extract targeted prospect data based on campaign requirements.
• Prepare clean deduplicate tag and organize lead data before campaign launches.
• Segment prospect lists based on industry job role geography company size and campaign objectives.
• Import and manage leads in Salesforce and GHL while maintaining accurate lifecycle stages and CRM records.
• Create personalize schedule and optimize multi-step email sequences based on recipient time zones.
• Monitor email deliverability by tracking warm-up status daily sending limits inbox health bounce rates and spam indicators.
• Coordinate with the DevOps team on SPF DKIM and DMARC configurations to ensure optimal email deliverability when required.
• Track and analyze campaign performance metrics including open rates reply rates bounce rates and conversions and optimize campaigns based on insights.
• Review and respond to initial prospect replies categorize responses update CRM records and identify qualified opportunities.
• Assign qualified leads to the SDR or Account Executive team and coordinate follow-ups and discovery meetings.
• Maintain unsubscribe and suppression lists to ensure compliance with email marketing best practices.
• Pause troubleshoot and optimize campaigns when bounce rates or spam signals exceed acceptable thresholds.
• Conduct A/B testing on subject lines email content and campaign messaging to improve engagement and conversion rates.
• Ensure accurate synchronization of campaign activities between Instantly and Salesforce through automation tools such as Zapier or n8n.
• Prepare and share weekly campaign performance reports with actionable insights and recommendations.
• Ensure compliance with email marketing regulations and maintain safe sending practices.
• Manage outbound prospect engagement through LinkedIn and other outreach channels generating responses and nurturing prospects into qualified leads.

Employment Type : Full Time
Experience: years
Vacancy: 1