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Marketing Executive Outreach CampaignsHR POD - Hiring Talent Globally • Lahore, Punjab, Pakistan
Marketing Executive Outreach Campaigns

Marketing Executive Outreach Campaigns

HR POD - Hiring Talent Globally • Lahore, Punjab, Pakistan
13 days ago
Job description

Requirements:

  • Bachelors degree in Marketing Business Administration Communications or a related field.
  • 2 years of experience managing email marketing and outbound lead generation campaigns.
  • Experience in the Information Technology or Software Development industry is preferred.
  • Prior experience working in a Software Development company is preferred.
  • Strong written and verbal communication skills in English.
  • Hands-on experience with Instantly or similar cold email platforms.
  • Experience using Salesforce CRM for lead management and pipeline tracking.
  • Strong knowledge of lead data management including data cleaning deduplication segmentation and CSV preparation.
  • Ability to create and manage multi-step email sequences personalize outreach qualify leads and handle email responses effectively.
  • Basic understanding of email deliverability concepts including email warm-up sending limits bounce management spam prevention and SPF DKIM and DMARC.
  • Experience engaging prospects asking qualifying questions and scheduling discovery calls for Account Executives.
  • Familiarity with automation tools such as Zapier or n8n.
  • Experience using lead generation platforms such as Apollo LinkedIn Sales Navigator and Skrapp.
  • Familiarity with email verification tools and inbox placement best practices.
  • Basic sales communication skills including follow-ups objection handling and meeting coordination.
  • Proficiency in Microsoft Excel or Google Sheets including basic formulas for data cleaning and reporting.
  • Excellent communication and interpersonal skills with the ability to actively listen understand customer needs and build professional relationships.
  • Strong sense of ownership and accountability for managing the sales pipeline and maintaining consistent follow-ups.
  • Resilient persistent and self-motivated with the ability to handle rejection professionally and remain focused on achieving targets.
  • Professional composed and customer-focused in both verbal and written communication.

Responsibilities:

  • Manage end-to-end outbound email campaigns including mass and drip campaigns using Salesforce and Instantly/GHL.
  • Define Ideal Customer Profiles (ICPs) and extract targeted prospect data based on campaign requirements.
  • Prepare clean deduplicate tag and organize lead data before campaign launches.
  • Segment prospect lists based on industry job role geography company size and campaign objectives.
  • Import and manage leads in Salesforce and GHL while maintaining accurate lifecycle stages and CRM records.
  • Create personalize schedule and optimize multi-step email sequences based on recipient time zones.
  • Monitor email deliverability by tracking warm-up status daily sending limits inbox health bounce rates and spam indicators.
  • Coordinate with the DevOps team on SPF DKIM and DMARC configurations to ensure optimal email deliverability when required.
  • Track and analyze campaign performance metrics including open rates reply rates bounce rates and conversions and optimize campaigns based on insights.
  • Review and respond to initial prospect replies categorize responses update CRM records and identify qualified opportunities.
  • Assign qualified leads to the SDR or Account Executive team and coordinate follow-ups and discovery meetings.
  • Maintain unsubscribe and suppression lists to ensure compliance with email marketing best practices.
  • Pause troubleshoot and optimize campaigns when bounce rates or spam signals exceed acceptable thresholds.
  • Conduct A/B testing on subject lines email content and campaign messaging to improve engagement and conversion rates.
  • Ensure accurate synchronization of campaign activities between Instantly and Salesforce through automation tools such as Zapier or n8n.
  • Prepare and share weekly campaign performance reports with actionable insights and recommendations.
  • Ensure compliance with email marketing regulations and maintain safe sending practices.
  • Manage outbound prospect engagement through LinkedIn and other outreach channels generating responses and nurturing prospects into qualified leads.


Employment Type : Full Time
Experience: years
Vacancy: 1

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Marketing Executive Outreach Campaigns • Lahore, Punjab, Pakistan

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