APP STORE OPTIMIZATION Own all store listing metadata across iOS and Google Play: titles, descriptions, keyword fields, and changelogs.
Conduct keyword research, gap analysis, and ranking tracking (App-Tweak, Sensor Tower, AppStore Spy, Mobile Action, or equivalent).
Plan and execute A/B tests on store creatives, icons, screenshots, feature graphics, and preview videos.
Report weekly on ASO metrics: keyword rankings, impressions, CVR, install volume by source, and ratings.
Manage store listing localization across priority markets.
Align listing updates with game events, version releases, and UA pushes.
Run competitive ASO audits and share findings with the UA lead and product team.
Document all ASO experiments, changes, and results.
USER ACQUISITION Support UA managers with data pulls, performance reporting, and post-analysis across Meta, Google UAC, TikTok, and Apple Search Ads.
Brief and review creative assets using store and ad performance data.
Help maintain attribution and analytics dashboards (AppsFlyer, Adjust, or Singular).
Prepare weekly UA summaries, decks, and data exports for team reviews.
Coordinate between UA, product, and live-ops to keep store presence aligned with in-game content.
Flag shifts in CPI, CVR, or ROAS to the UA lead.
MONETISATION Support the monetisation team with IAP performance analysis: revenue per user, offer conversion rates, and purchase funnel drop-off.
Track and report on ARPU, ARPPU, LTV estimates, payer conversion rate, and revenue by cohort.
Pull and organize store revenue data from App Store Connect and Google Play Console for monetisation reporting.
Ensure UA and ASO activities are coordinated with active monetisation events, LTOs, and seasonal promotions.
Flag revenue or payer anomalies and surface them to the relevant lead with supporting data.
REQUIRED QUALIFICATIONS 0–3 years of hands-on experience in mobile ASO, mobile marketing, or a UA-adjacent role.
Demonstrable experience managing store listings on both iOS App Store and Google Play.
Working knowledge of at least one ASO tool: AppTweak, Sensor Tower, AppStore Spy, or equivalent.
Familiarity with mobile attribution platforms: AppsFlyer, Adjust, or Singular.
Strong analytical skills; able to interpret performance data and draw conclusions independently.
Proficiency in Excel or Google Sheets for data analysis and reporting.
Understanding of the mobile install funnel: impression → store page view → install → D1/D7/D30 retention.
Ability to manage multiple workstreams simultaneously with attention to detail.
PREFERRED QUALIFICATIONS Experience in the mobile gaming industry (casual, mid-core, or hypercasual).
Hands-on experience running or supporting paid UA campaigns on Meta Ads or Google UAC.
Knowledge of creative testing methodologies for mobile advertising.
Experience managing ASO across multiple titles or in a multi-genre portfolio.
Familiarity with mobile monetisation concepts: IAP structures, subscription models, payer segmentation, or LTV modeling.
Exposure to revenue reporting via App Store Connect, Google Play Console, or a BI tool.
TOOLS & PLATFORMS ASO: AppTweak / Sensor Tower / App Any or Data.ai / App Magic / AppStore Spy / Mobile Action / Mobi-option Store Consoles: App Store Connect, Google Play Console Attribution: AppsFlyer / Adjust / Singular Paid UA (supporting): Meta Ads Manager, Google UAC, TikTok for Business, Apple Search Ads Monetisation (supporting): App Store Connect Revenue, Google Play Console Revenue, internal BI dashboards Analytics & Reporting: Google Sheets / Excel Project Management: Asana / Miro Powered by JazzHR
Growth Associate • Lahore, Punjab, PK
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